The Art and Science of Conversion Tracking on Bing Ads

Post on 23-Jan-2018

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Transcript of The Art and Science of Conversion Tracking on Bing Ads

https://aka.ms/aasconversiontracking

Today’s Webcast Speakers

Aaron Lauper

Sr. Product Marketing Mgr.

Bing Ads, Microsoft

linkedin.com/in/

aaron-lauper-629b662

Jason Draime

Technical Account Mgr.

Bing Ads, Microsoft

linkedin.com/in/

jasondraime/

Darragh Simm

Search Account Mgr.

Bing Ads, Microsoft

linkedin.com/in/

darraghsimm/

Stein Broeder

Content Marketing Mgr.

Bing Ads, Microsoft

@steinbroeder

Measure your impact across online and offline channels.

Enhance your Bing Ads experience around broad match and syndication traffic.

Automate helpful features such as bidding, optimization suggestions and audience targeting.

Key takeaways

Implement UET

across your site

Set up

remarketing

audiences, and

use them

Leverage your

conversion data

to make data

backed decisions

1 2 3

Webcasts to help you learn.

Bingads.com/webcasts

For the full presentation*, register for the on-demand webcast here:

https://aka.ms/aasconversiontracking

*Check out the Resource List in the webcast console to download the full presentation.

What’s new in Bing Ads?

Bing Ads blog

https://bingads.com/feedback