The Art and Science of Conversion Tracking on Bing Ads
11
https://aka.ms/aasconversiontracking
Transcript of The Art and Science of Conversion Tracking on Bing Ads
Today’s Webcast Speakers
Aaron Lauper
Sr. Product Marketing Mgr.
Bing Ads, Microsoft
linkedin.com/in/
aaron-lauper-629b662
Jason Draime
Technical Account Mgr.
Bing Ads, Microsoft
linkedin.com/in/
jasondraime/
Darragh Simm
Search Account Mgr.
Bing Ads, Microsoft
linkedin.com/in/
darraghsimm/
Stein Broeder
Content Marketing Mgr.
Bing Ads, Microsoft
@steinbroeder
Measure your impact across online and offline channels.
Enhance your Bing Ads experience around broad match and syndication traffic.
Automate helpful features such as bidding, optimization suggestions and audience targeting.
Key takeaways
Implement UET
across your site
Set up
remarketing
audiences, and
use them
Leverage your
conversion data
to make data
backed decisions
1 2 3
Webcasts to help you learn.
Bingads.com/webcasts
For the full presentation*, register for the on-demand webcast here:
https://aka.ms/aasconversiontracking
*Check out the Resource List in the webcast console to download the full presentation.
What’s new in Bing Ads?
Bing Ads blog
https://bingads.com/feedback
