31%

Showroom Logic explains to its dealers that Bing’s highly desirable search demographic represents 31% of the population in the United States.

“The Bing consumer tends to be a little bit older and more motivated in terms of their actions.”1

Showroom Logic's data revealed that Bing consumers tend to have a lower bounce rate than other ad platforms.

Showroom Logic also found that its Bing Ads traffic contains more unique, “stickier” visitors.

1. Rob Monson, Vice President of Marketing, Showroom Logic

“I’ve always believed that, as a search engine marketer, you are required to take advantage of the Bing platform, because of the value it delivers on a consistent basis.”

Rob MonsonVice President of Marketing

Showroom Logic

“By not leveraging the Bing audience, you’re missing out on a very high percentage of qualified buyers. And for a car dealer, that’s probably the most important thing you can say to them.”

Rob MonsonVice President of Marketing

Showroom Logic

With Bing as their search engine, car dealers across the nation are drivingnew business.

Bing ads

Showroom Logic ran a comparison test of 228 active Bing Ads accounts and found:

The facts were obvious: Without Bing Ads, dealers would be neglecting a sizeable, crucial audience.

An average click-through rate of 3.79% compared to 3.43% from other ad platforms.

A 12% lower cost per click, at $2.31.

A 7.93% conversion rate compared to 6.87% on other platforms.

A lower average cost per lead, at $29.14.

Bing Network. Be there.

Interested in advertising your business with Bing? It’s easy to get started. Check out our tutorial: www.bingads.com/getstarted

Find out how Showroom Logic uses Bing Ads to drive more shoppers to dealerships