The Age of User Experience

Shane Morris

Exploring new customer experiences

Surface

Exploring new web experiences

Photosynth Virtual Earth

• Empowering• Enabling• Engaging• Effective

Great experiences are...

BUT MOST BUT MOST OF ALL...OF ALL...

GREAT GREAT EXPERIENCESEXPERIENCES

Get results

User Experience (UX) Challenges

• UX expectations increasing• Functional differentiation decreasing• UX implementation complexity increasing• Implementation timeframes decreasing

WebWeb

TVTV

RadiRadioo

PrinPrintt

In In storestore

MobilMobilee

Call Call CenteCente

rrGame Game ConsolConsol

ee

IMIM

IPTIPTVVSearcSearc

hh

POSPOS

KioskKioskss

WebWeb

TVTV

RadiRadioo

PrinPrintt

In In storestore

MobilMobilee

Call Call CenteCente

rrGame Game ConsolConsol

ee

IMIM

IPTIPTVVSearcSearc

hh

POSPOS

KioskKioskss

• It’s not just content...• It’s software

It’s complicated

It’s more than the front end

MAKING IT EASIER

GREAT EXPERIENCES, ANYWHERE

AND...

Into results

TURN THOSE GREAT EXPERIENCES

WebWeb

TVTV

RadiRadioo

PrinPrintt

In In storestore

MobilMobilee

Call Call CenteCente

rrGame Game ConsolConsol

ee

IMIM

IPTIPTVVSearcSearc

hh

POSPOS

KioskKioskss

office

User touchpoints

homedevices web social

Internet Internet ExplorerExplorer

WindowsWindows Phone Phone

Media Media CentreCentre Windows 7Windows 7 SurfaceSurface

Technology Stack

Audience ReachAudience Reach

TouchpointsTouchpoints

Design and DevelopmentDesign and Development

Analytics / DecisionsAnalytics / Decisions

InfrastructureInfrastructure

Technology Stack

Audience ReachAudience Reach

TouchpointsTouchpoints

Design and DevelopmentDesign and Development

Analytics / DecisionsAnalytics / Decisions

InfrastructureInfrastructure

• Create adaptive Web sites• Engage Online Communities – Going Social• Create more consistent, relevant experiences• Business Intelligence and Real-time analytics• Reach the right audience with the right ROI

What we can do today . . .

MICROSOFT WEB PLATFORM

Microsoft Web Platform

Microsoft Confidential

Tools Servers Technologies

Applications

Design and development integration for pre- packaged Open Source applications that run on top of the Microsoft Web Platform including:

The Microsoft Web Platform is a powerful set of tools, servers, and technologies optimized for building and hosting next generation web applications and solutions. Use the Web Platform Installer to get everything up and running with a single tool.

Links

• microsoft.com/web