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1.What is my service, product, company, or cause?

2.What problem do I solve (or what demand do I meet)?

3.How am I different?4.Why should you care?

The 30 Second Pitch/Hook

1.What is my service, product, company, or cause?

2.What problem do I solve (or what demand do I meet)?

3.How am I different?4.Why should you care?

Remove this slide

before presenting.

Placeholder only!

Can you imagine getting dressed in the dark everyday? How would you look? How would others perceive you? How self conscious would feel? With over 10,000,000

Americans suffering from colorblindness getting dressed in the dark is a reality. Our business, Made For The Shade,

is a product that helps those that are colored blind and enable them to dress themselves. Ryah & Keena, 2010 1st

Place Competition Winners

2

Business Name(Logo)

Entrepreneur’s NameGrade

Age

3

Business Strategy

4

Business ProfileType of Business Service, Retail, Manufacturing, or Wholesale Product/Service Description List unique features of your product/service Business Structure Sole Proprietorship, Partnership, Limited Liability

Corporation, Corporation

Insert an image of your product

(or service) here!

5

Business Opportunity

Describe the Opportunity Explain how your business meets a demand or solves a

problem Describe the benefits of your product/service to

consumers Describe the consumer who will purchase your

product/serviceQualifications

List 3 reasons why you are qualified to run this business

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Market AnalysisIndustry Name What industry are you in? (http://www.bizstats.com)

Industry Size How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)

Survey people that are in your target market. What are the results of your market research survey?

What gender are you targeting (if applicable)? What age group are you targeting?What is the average household income (HHI) of the group you’re targeting?

Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http://www.zipskinny.com, http://www.census.gov (click on American FactFinder)

Potential Market Size

Target Market

Total Population

% of population in target age & gender x Total Population (A) =

Insert total population here (A)

(B)

% of people surveyed who are interested in your product/service x

Target Market (B) =

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Promotional Plan

Purchase Retention

What tactics will you use to motivate people to buy your product/service?

What tactics will you use to get consumers to know you exist?

How will you build a long term relationship and get them to return?

Current & Short Term (1 month –First Year)Awareness

$0.00 $0.00 $0.00

Monthly cost:

Awareness Purchase Retention

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Competitive Advantage

Quality of Product//Service

Price

Location

Brand/Reputation

Unique Knowledge

Factors Competitor B

Your Business

Competitor A

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Economics of One Unit Definition of One Unit ______________________________

Selling Price $___________

Cost of Sales Per UnitDirect Labor(Labor Cost per Hour) (A)

Time (in hours) to make 1 unit (B)

Direct Labor Cost Per Unit (A)*(B)

$ $ Material Description Cost/Total

QuantityCost Per Unit ($)

Total Material Cost Per Unit $Total Other Variable Costs Per Unit (shipping, commission, packaging) $Cost of Sales Per Unit (direct labor + material cost + variable cost) $

Gross Profit (Selling Price –Cost of Sales Per Unit) $

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Average Monthly Fixed Costs

Type of Fixed Cost Monthly Cost Owner Compensation[ Hours X ($7.25 + $1)]

$

Insurance $Advertising $Replacement Costs (Depreciation) $Utilities $Rent $Other Fixed Costs $Total Monthly Fixed Costs $

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Monthly Sales Projections

First Year

020406080

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units

Sold

Total Units Sold

[Units]

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Projected Income Statement

Selling Price Per Unit (Slide 13) $ (A) # of Units to be Sold at Marketplace

(B)

Total Sales (A*B) $ (C) Total COGS (COGS per unit * B) (Slide 12)

$ (D)

Other Variable Costs (Other variable costs per unit * B) (Slide 12)

$ (E)

Total Variable Costs (D+E) $ (F)Gross Profit (C-F) $ (G)

Fixed Costs $ Other Costs/Unforeseen $

Total Fixed Costs $ (H)Profit before Taxes (G-H) $ (I)Less Estimated Taxes @25% (I * .25) $ (J)Net Profit (I-J) $

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Business Responsibility Plan

Philanthropy Describe how your business will give back to the

community or support a cause in which you believe. Explain how your business will support a green

environment.

Business Goals What are the next steps you need to take to make your

business fully operational?

Personal Goals What sort of education or training can you get to help you

with your business?

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[Enter your slogan ]

Thank you for your consideration of

[Enter company name]