Transcript of Thank you! Texas State Networks appreciates its continued partnership with Texas Association of...
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- Thank you! Texas State Networks appreciates its continued
partnership with Texas Association of Realtors. I have prepared a
recap of our deliverables from 2014 on the following pages. We look
forward to growing your business in 2015 with multiplatform
marketing opportunities.
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- Texas continues to be domestic migration destination, lead the
U.S. in relocation activity Texas Association of REALTORS releases
2014 Texas Relocation Report FOR IMMEDIATE RELEASE CONTACT: Stacy
Armijo Oct 01 2014 Austin Today, the Texas Association of REALTORS
released the Texas Relocation Report. Based on U.S. Census data,
the report shows that Texas continues to lead the nation in
relocation activity and be a sought-after location for people
moving from other states. Dan Hatfield, chairman of the Texas
Association of REALTORS, commented: Texass reign as the top
domestic migration destination in the nation continues to be fueled
by unprecedented economic growth. There are few states that can
match the Lone Star States current job opportunities,
multi-industry growth and residential quality of life. Whether you
live in a major metro area or in a small town, Texas is a great
place to do business and build a home. According to the report,
Texas gained more out-of- state residents than any other state in
2013, with 584,034 people moving to Texas from out of state. A
majority of these residents originated from California (66,318),
followed by Florida (32,619), Oklahoma (29,169), Louisiana
(29,042), and Illinois (28,900). THE MARKET LOOKS GREAT for Texas
Association of Realtors Continued GAINS Aug 01 2014 The Texas
housing market showed quarterly gains in housing inventory for the
first time in three years in the second quarter of 2014, allowing
home sales to keep pace with last years strong levels while home
prices continue to increase from high demand, according to the
2014-Q2 Texas Quarterly Housing Report released today by the Texas
Association of REALTORS.2014-Q2 Texas Quarterly Housing Report The
statewide housing inventory shortage to date in 2014 has prevented
Texas from seeing the double-digit increases in home sales growth
that we saw last year, so this new increase in inventory is
promising, said Dan Hatfield, chairman of the Texas Association of
REALTORS. However, home sales volume continues to keep pace with
2013 the second-best year ever for Texas real estate showing that
housing demand continues to be very strong throughout the state.
Texas Association of REALTORS releases 2014-Q2 edition of the Texas
Quarterly Housing Report.
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- From El Paso to Beaumont, Amarillo to Harlingen, Texas State
Networks continues to produce and distribute credible, relative and
reliable programming to affiliate stations that serve major markets
and outlying communities in the State of Texas. Texas Association
of Realtors will be associated with the Authoritative Voice of
credible news and information. TSN A source that Adults in Texas
believe, respect, recognize and depend on. TSN Cume Growth (News
Affiliates) Spring 2014 Adults 18+ 3,276,700 Nielsen SP14 M-Sat
6a-7p TSN Effectively Covers Texas
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- Texas State Networks will engage Texas Association of Realtors
with Statewide target marketing through a variety of integrated
touch points. On Air TSN News Content, On Air Specialty Programming
Sponsorships, On Site Event Signage, Digital Search Engine
Marketing, Digital Streaming, In Banner Video and Targeted Email
Texas State Networks 360 Marketing Approach
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- Texas State Networks 2014 Media Value $665,935 ($241,200 +
$424,735)
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- Texas Association of Realtors Texas State Network Recap 2014
$241,200 Total commitment On Air: TSN News :60s 8x per week 21
weeks (168 commercials) April 7 August 31, 2014 (21 weeks) Mon-Sat
5:55a-7p On Air: TSN 2014 Top Stories / Year in Review :60s plus
billboards December 1-31 Five (5x) in Top Stories / 6x in Year in
Review over 2 weeks 90 second short form Top Stories segment / One
hour long form Year in Review segment Plus 30x no charge commercial
time bank to air within TSN Mon-Sun 5:55a-7p On Air: TXRDR Country
Music At Home Artist Spotlight Sponsorship with Justin Frazell 2x
:30s per week (104 total) 52 weeks January 1 December 31, 2014 On
air sponsorship with live sponsor billboards and highlighted
positioning plus Digital 300x250 web banner with link on TXRDR
website On Air: Sunday Morning Coming Down - 2 hour Inspiration -
1x :30 per week 52 weeks January 1 December 31, 2014 (52 total)
SPECIAL INTRODUCTORY ON AIR OPPORTUNITY - Travel Show - Texas Road
Trippin At the launch of our Travel show in April, I added Texas
Association of Realtors to the show April July 2014 2x per week :30
(26 total) Digital: Streaming with synced banner :60s, :30s 10
Radio station sites ( 5 Dallas stations, 5 Houston ) April -
September 2014 (approx. 400 streaming commercials per month)
Digital: In Banner Video Texas Supersites cbsdfw.com and
houston.cbslocal.com 50,000 impressions per month /site 300x250
banner with imbedded :15 video Feb Nov 2014 Digital: Top Fixed
728x90 Banner Ad on www.lonestartexasnews.com with
linkwww.lonestartexasnews.com January 1 December 31, 2014 (52
wks..) Digital: Fixed 300x250 Banner Ad on www.txrdr.com with
linkwww.txrdr.com January 1 December 31, 2014 (52 wks.)
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- Texas Association of Realtors (Texas State Network Recap 2014)
TSN On Air Added Value 2014: $424,735 On Air Bonus TSN included
Texas Association of Realtors on the Bonus Added Value list :30s
and :60s January 1 December 31, 2014 Subject to available TSN
inventory each week of the flight (Mon-Sunday 5a-5a) $275,510 value
(25 - 40x per week) (breakdown included in Appendix) On Air bonus
Promo inclusion - :30 promo airs throughout TSN programming in
Texas driving people to the statewide Lone Star Texas News website
:30 Promos include Texas Association of Realtors :10 sponsor
mention with direction to your website. $122,975 value On Air
Inside Texas Business segment - Texas Association of Realtors
Chairman, Dan Hatfield, was highlighted in the Inside Texas
Business segment that aired within the TSN News cast. Inside Texas
Business is client sponsored and featured Texas Association of
Realtors as a primary lone star State company committed to creating
growth through unique businesses practices. Recorded to sound live.
Aired 25 times February 24- March 28 $26,250 value Click to listen
to :30 lstn.com promo Click to open/listen to :30 Inside Texas
Business featuring Dan Hatfield
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- Specialty Program Texas Red Dirt Roads Country Music On Air
Program Sponsorship, Digital Banner TXRDR.com AND on site signage
TXRDR Country Music Sponsorship helping Texas Association of
Realtors connect with Texans at Home On Air On line On Site TXRDR
with Justin Frazell - On Air Sponsorship of Artist At Home
Spotlight Digital TXRDR Website fixed banners with link 300x250 NEW
2015 Opportunity On Site Branding Texas Association of Realtors
standing signage onsite during live Sunday music events live
experiential branding these live events are broadcast on affiliate
stations Click to listen to sponsorship
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- What makes Texas a Unique Place to Call HOME! TSN Travel Show
TEXAS ROAD TRIPPIN Texas is the BEST Place to LIVE! Highlighting
Unique people, Places and Things to do! Exclusive Program Segment
Sponsor . Passport to Texas brought to you by The Texas Association
of Realtors Texas is a great place to LIVE! Every week, Host JD
Ryan takes a back porch look and explores the fun people, places
and things to do in the Lone Star State! One hour Show. (airs
Saturday/Sunday) Historical landmarks, Parks, ranches, restaurants,
food, fun facts, cruises, holiday specialties, etc. From the Red to
the Rio Grandeeach week Texas native, JD Ryan, takes off to explore
the highways and back roads of the great state of Texas! LOVE TO
LIVE IN TEXAS! On Air Programming Sponsorship with JD Ryan
Endorsement Texas Road Trippin Travel Show Click to listen New On
Air Opportunity for 2015
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- Interactive Online Opportunities Search Engine Marketing (SEM)
Local Search Banners / In banner video Page Takeovers Video Pre
Roll Mobile Radio.com Content Sponsorship Online and Life Style,
Music, High Profile Sports Life Style Music Sports Holiday Opt in
Email targeting CBS Edirect Email Marketing over 225,000,000 Opt in
active emails New Growth Opportunities for 2015 TSN/CBS Digital
Platform
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- John, Thank you so much for your continued partnership. I am
working to provide Texas Association of Realtors with Statewide
coverage that will grow your business and increase top of mind
awareness for Texas Association of Realtors. TSN will continue to
develop and provide informative News, Ag, Sports, Country and
Entertainment programming platforms that serve Millions of adults
in Texas. Our commitment is to produce credible programming
environments that result in attentive appointment listening and
growth of station affiliates along with the development of
interactive digital campaigns that increase your connection to your
target market. I will be diligent in my efforts to maximize the TSN
assets for you, update you with pertinent market information,
present Texas Association of Realtors with top line marketing
opportunities that meet your needs and deliver excellent client
service. Terri Hill
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- APPENDIX
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- TSN Added Value Texas Association of Realtors Aired Texas
Association of Realtor commercials within various TSN programs as
available Bonus :60s (February-September 2014) Aired Approximately
100 per month
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- TSN Added Value Texas Association of Realtors Aired Texas
Association of Realtor commercials within various TSN programs as
available Bonus :30s (February-September 2014) Aired approximately
125 per month
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- TSN Added Value Texas Association of Realtors Inclusion in
Lonestartexasnews.com Promos $122,975 value Sponsorship Inclusion
in Directional Promos :10 second sponsorship mentions
(January-September 2014) Promised: 30x per month Over Delivered:
100x per month
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- Texas Association of Realtors Screenshot of banner
Lonestartexasnews.com
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- Texas Association of Realtors Screenshot of banners
www.txrdr.com
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- TSN News Authoritative Voice of Texas Communities Largest State
Network in the Nation Over 100 years of combined experience
Full-Time State Capital Correspondent Award Winning Anchors Most
Recognized News Team in Texas State of the Art Digital News
Room
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- KZQQ-AMAbilene KVLF-AMAlpine **KLBJ-AMAustin **KLBJ-FMAustin
**KROX-FMAustin KRUN-AMBallinger KBST-FMBig Spring KFYN-AMBonham
KNTX-AMBowie KNEL-FMBrady KXYL-FMBrownwood KWJB-AMCanton
KGAS-AMCarthage KGAS-FMCarthage KDET-AMCenter KDET-FMCenter
KCTX-AMChildress KSTA-AMColeman KZNE-AMCollege Station
KAUM-FMColorado City KVMC-AMColorado City KULM-FMColumbus
KCOM-AMComanche KYOX-FMComanche KAND-AMCorsicana KIVY-AMCrockett
KIVY-FMCrockett *KRLD-AMDallas KXIT-FMDalhart KDHN-AMDimmitt
KURV-AMEdinburg KULP-AMEl Campo KLDE-FMEl Dorado KPEP-FMEl Dorado
*KROD-AMEl Paso KNES-FMFairfield KPSO-FMFalfurrias KFST-AMFort
Stockton KFAN-FMFredericksburg KNAF-AMFredericksburg
KGAF-AMGainesville KCTI-AMGonzales KSWA-AMGraham KWKQ-FMGraham
KCLW-AMHamilton KVRP-FMHaskell KTHP-FMHemphill KPXI-FMHenderson
KWRD-AMHenderson KPAN-AMHereford KPAN-FMHereford *KHBR-AMHillsboro
**KIKK-AMHouston **KILT-AMHouston **KILT-FMHouston **KKHH-FMHouston
KJAS-FMJasper KMBL-AMJunction KAML-AMKenedy KRNH-FMKerrville
KKGN-FMKerrville KBUK-FMLaGrange KVLG-AMLa Grange KPET-AMLamesa
KACQ-FMLampasas KLVT-AMLevelland KSHN-FMLiberty KETX-AMLivingston
KETX-FMLivingston KJTV-AMLubbock KMVL-AMMadisonville
KMVL-FMMadisonville KMHT-AMMarshall KMHT-FMMarshall KHLB-FMMason
KCRS-AMMidland KMOO-FMMineola KWBC-AMNavasota KOGT-AMOrange
KYXX-FMOzona KNET-AMPalestine KOMX-FMPampa KIUN-AMPecos
KEYE-AMPerryton KVOP-AMPlainview KRXT-FMRockdale KTLU-AMRusk
KWRW-FMRusk KKSA-AMSan Angelo **KRPT-FMSan Antonio **KTKR-AMSan
Antonio **WOAI-AMSan Antonio KNUZ-FMSan Saba KIKZ-AMSeminole
KSEM-FMSeminole KSEY-AMSeymour KSEY-FMSeymour KHOS-FMSonora
KSST-AMSulphur Springs KXOX-AMSweetwater KXOX-FMSweetwater
KCMC-AMTexarkana KTFS-FMTexarkana **KTBB-AMTyler **KTBB-FMTyler
KVWC-AMVernon KVWC-FMVernon KVNN-AMVictoria KBEC-AMWaxahachie TSN
News Network Affiliates ** Market combos air ads across affiliate
cluster Ads outside the normal network clearance times Affiliates
listed subject to change at any time Revised 5/19/14 109 Affiliate
Stations
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- TSN Impact Map
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- TXRDR COUNTRY MUSIC PARTNERS Randy Rogers Band Pat Green Stoney
Larue Wade Bowen Eli Young Band The Departed Walt Wilkins Turnpike
Troubadours Kevin Fowler Brandon Jenkins Brandon Rhyder Radney
Foster The Trishas Jason Boland & The Stragglers Jack Ingram
Mike McClure Stragglers The Damn Quails Casey Donahew Josh Abbott
Band Reckless Kelly Guy Clark Billy Joe Shaver Rusty Wier Tommy
Alverson Larry Joe Taylor 1100 Springs The Derailers No Justice
Paste to browser and Click for More Info:
http://www.youtube.com/user/TexasRedDirtRoads KFWR-FMFort Worth,
TXSunday 3 6p KJDL-FMLubbock, TXSunday 4 7p KRVF-FMCorsicana,
TXSunday 7 10p KCTI-AMGonzales, TXSunday 3 6p KHLB-FMMason,
TXSunday 3-6p KMOO-FMMineola, TXWed 9 12p KKCN-FMSan Angelo,
TXSunday 5 8p KRVA-FMSulphur Springs, TXSunday 7 -10p
KFYN-AMBonham, TXWed 9 -12a KYLS-FMFarmington, MOSaturday 6 9p
KPWB-FMPiedmont, MOSaturday 6 9p WFDZ-FMPerry, FLSaturday 6 9p
KLXM-AMClayton, NMSaturday 8 11p KSJJ-FMBend, ORSunday 10 1am
WQLC-FMLake City, FL KVOM FMMorrilton, ARSaturday 7p to 10p
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- Station CityDMA KRLD-AMDallasDallas-Ft Worth KCTI-AMGonzalesSan
Antonio KGAF-AMGainesvilleDallas-Ft Worth KJTV-AMLubbock
KLVT-AMLevellandLubbock KRXT-FMRockdaleWaco-Temple
KTBB-AMTylerTyler-Longville KURV-AMMcAllenMcAllen-Brownville
KSEY-AMSeymourWichita Falls-Lawton KXAX-AMLivingstonHouston
KDET-AMCenterShreveport Click to listen