Telematics

Benson Yang+86 15800392612 yqs@ru-son.com

2012/2 Shanghai

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Agenda

– Global Automobile Industry– Telematics– Implementation

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Commercial Vehicle Passenger Car

Global Automobile Industry

China Automobile Industry

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Areal Distribution

Chinese car production become world first since 2009;Last year(2011):

1. Total: (Production)18.505 million (Sale)18.41891million

2. Passenger car: (Production) 14.4853 million (Sale) 14.4724million

3. Commercial car:(Production) 4.0327 million (Sale) 3.9336million

Market Share in China

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Different Brands Different Groups

Telematics

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Telematics typically is integrated use of telecommunications and informatics. Vehicle Telematics shows below:

Global Telematics

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North American1. GM OnStar2. Ford Sync

Europe1. BMW2. BENZ mbrace

KoreaHyundai Blue Link

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Japan1. Toyota G-BOOK2. Honda Internavi Premium Club

China1. GAC G-BOOK

Lexus/Camry2. GM OnStar

Candillac/Buick/Chevolet3. SAIC Inkanet

Roewe 350

Globally U.S. is ahead in Telematics Application Europe slightly following BRIC markets – propspects for strong growth Suppliers in this market are being asked by

OEMs for GLOBAL solutions

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Telematics U.S RATE & SUB

OnStar is a factor in at least two-thirds of customers’ decisions to buy a GM vehicle. -Chris Pruess, OnStar, May 2010

Connectivity Adds Values to Vehicles: “Ford data analysis indicates that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. After one year in service, the SYNC-equipped models sell for a $240 premium on average” -Strategy Analytics, Mar 2010

(Hyundai BlueLink drives a) 10%+ increase in vehicle brand purchase consideration. -Barry Ratzlaff, Hyundai, 2011 Consumer Telematics Seminar

Telematics Value Chain

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Navigation system supplier

TSPWho will be TSP?1. Car Maker or its subcompany2. 4S Group3. Navigation system supplier4. Independent IT companyTSP in China1. Shanghai OnStar: Client(GM)2. Beijing 95190: Independent TSP company,

Client(Toyota)3. Beijing China TSP: Client(FAW, Changan, Greely,

Huawei)4. Pateo: Client(SAIC)

Feature list

Turn-by-turn navigationPOI Search by Advanced Voice(Recognition System)POI Search Web Search & DownloadDaily Route Guidance with traffic conditionReal Traffic Gas station location & gas priceEco-CoachRestaurant RatingsWeather

Feature list

Remote accessRemote Door lock/unlock;Remote Horn/Lights;Panic Notification;Remote Vehicle Start;

ConvenienceAlarm Notification;Quick Tips;Location Sharing;Voice Text Messaging;Services Link

Feature listVehicle Self Diagnostics

Automated Diagnostic Trouble CodeNotificationMaintenance AlertRecall AdvisorWeb Vehicle Diagnostics

Theft ProtectionStolen Vehicle RecoveryStolen Vehicle Slow downVehicle Immobilization

SafeguardValet Alert/Geo-fence/Speed Alert/Curfew Alert

Operator

China MobileGSM/GPRS/TD-CDMA

China UnicomGSM/GPRS/WCDMA

China TelecomGSM/GPRS/CDMA2000

Operators support Telematics industry: 1. The fee cheaper than mobile’s(Data and Voice).2. Specially-assigned person handles telematics case in

each distribution of operators.

Content/Services ProviderContent

1. Parking Lot information2. Real-time Traffic/Video tape3. Gas station location & gas price4. Restaurant5. Weather…..

Services1. Roadside assistance2. Driving assistance after drank3. …..

Content Aggregation

Navigation Map engineAudio Book AggregationCRM software development supplier……

Implementation

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Define Client’s Requirements Select suitable Navigation system supplier which

device supports wireless connection.TSP setup, confirm Business model and look for

partner.Bargaining Operator with cooperative modelsSearch content/services provider according to client’s

requirrement.

Thank You