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TECHNOLOGY  TRANSFER    DOESN’T  WORK…  …at  least  as  we  have  been  considering  it  up  now!  

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A  brief  report  from  the  front  

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MARGIN EROSION: Often operate in mature markets in which the

consolidation of portfolios and the standardization of products induce a

progressive reduction in operating margins  

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GLOBAL COMPETITION: New competitors enter our markets and we need to do something to defend our market positions  

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NEW PRODUCTS: Our innovations are

driven by science and technology, but we

struggle to break out of the typical approaches of our industry and to

find latent or unexpressed needs of

the customer  

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NEW MARKETS: We have manufacturing capacity, flexibility and know-how, but do not know how and where to

start to enter new markets  

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SUSTAINABILITY: We have always done it ...

How can we repeat our success year after year?  

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Any  suggestions?...  

INNOVATION IS CREATING THE CHANGE AND NOT ONLY REACTING TO IT  

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… WE HAVE TO TURN ON OUR CREATIVITY AND REINVENTING OUR WAYS TO ACT!

A  recipe  for  innovation..  

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DARE

INNOVATION IS …DOING WHAT

à NO ONE WOULD DARE TO DO  à NO ONE HAS DONE BEFORE  

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SHARE  

INNOVATION IS… TEAM WORKING

A FAST AND WELL-TRAINED TEAM  

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LEARN BY DOING

D. Kelley

“Stop talking, start making! ”  

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FOCUS ON MARKET TO BUILT UP A VISION

"If I had asked people what they wanted, they would have said faster

horses” H. Ford  

Mix    everything  and  …  

INNOVATORS  COMMUNITY  

ROADMAPPING  

INNOVATION  COACHING  

OPEN INNOVATION LAB INTERACTIVE

WORKSHOPS TO CREATE A NEW INNOVATION

MINDSET  

STIMULATING CREATIVITY IN

COMPANIES: INNOVATION COACHING  

INNOVATION  CAMPUS   IDEAS  CONTEST   PITCHING  AND  

AWARDS  

Seminars:  • Design  management  • Pro ject   p lann ing     &  Management  • Project  Financing  • Marketing  &  Innovaton    

Mining   new   ideas   from  d e e p   i n s i d e   y o u r  organization.  

Awarding   and   sharing   of  i d e a s   a m o n g   t h e  partecipants  

DEVELOPING STRATEGIES FOR GREAT IMPACT INNOVATIONS:

ROADMAPPING  

OBSERVATION   EXPLORATION   ROADMAP  CREATION  

TOWARDS  THE  FUTURE  

C u s t o m e r  presentation:  •   Market  •   Strategic  goals  •    S t r e n g h t s   &  weaknesses  

1°    group  thinking:  •   With  customer  •    Define   preliminary  ideas   to   be   deeply  analized    •   Coaching    

2°    group  thinking:  •   No  customer  •    Converge   to   final  proposals  •   Finalizing  the  map  

Final  meeting:  •   With  customer  •   Presentation  &  discussion  •   Innovation  strategy  

INNOVATORS COMMUNITY SHARING TO CREATE VALUE  

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…BUT WHAT’S ALL THAT FOR?  

FUND  RAISING  TO  CREATE  GREAT  IMPACT  INNOVATION  SUITABLE  FOR    ATTRACTING  PUBLIC  AND  PRIVATE  FUNDING    

AN  INNOVATION  CULTURE  TO  STRENGTHEN  COMPANIES’  ABILITY  TO  MAKE  

INNOVATION  AND  TO  INCREASE  THEIR  COMPETITIVENESS  

…  TO  CREATE  VALUE  

MULTIDISCIPLINARY  TEAM  UNIVERSITY  +  INDUSTRY  +  CONSULTING    

ALL  TOGETHER  FOR  GREAT  IMPACT  INNOVATION  

DESIGN    THINKING  FOR  INNOVATION  TO  GO  BEYOND  THE  LIMITS  OF  TRADITIONAL  

TECHNOLOGY  TRANSFER  

…  TO  CREATE  A  STRONGER  ECO-­‐SYSTEM  

Is  that  enough?  

…Who  said  it  was  easy?  

DARE  SHARE  

LEARN BY DOING  

FOCUS ON MARKET  BUILD UP A VISION  

…”if  it  were  easy,  everyone  would  do  it”                                                                                                                                                                      V.  Perati  (daddy)  

THANKS  FOR  ATTENTION    

QUESTIONS?    

u.perati@democentersipe.it  

IDEAS Team