Technology Transfer Doesn't Work
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Transcript of Technology Transfer Doesn't Work
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TECHNOLOGY TRANSFER DOESN’T WORK… …at least as we have been considering it up now!
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A brief report from the front
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MARGIN EROSION: Often operate in mature markets in which the
consolidation of portfolios and the standardization of products induce a
progressive reduction in operating margins
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GLOBAL COMPETITION: New competitors enter our markets and we need to do something to defend our market positions
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NEW PRODUCTS: Our innovations are
driven by science and technology, but we
struggle to break out of the typical approaches of our industry and to
find latent or unexpressed needs of
the customer
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NEW MARKETS: We have manufacturing capacity, flexibility and know-how, but do not know how and where to
start to enter new markets
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SUSTAINABILITY: We have always done it ...
How can we repeat our success year after year?
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Any suggestions?...
INNOVATION IS CREATING THE CHANGE AND NOT ONLY REACTING TO IT
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… WE HAVE TO TURN ON OUR CREATIVITY AND REINVENTING OUR WAYS TO ACT!
A recipe for innovation..
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DARE
INNOVATION IS …DOING WHAT
à NO ONE WOULD DARE TO DO à NO ONE HAS DONE BEFORE
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SHARE
INNOVATION IS… TEAM WORKING
A FAST AND WELL-TRAINED TEAM
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LEARN BY DOING
D. Kelley
“Stop talking, start making! ”
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FOCUS ON MARKET TO BUILT UP A VISION
"If I had asked people what they wanted, they would have said faster
horses” H. Ford
Mix everything and …
INNOVATORS COMMUNITY
ROADMAPPING
INNOVATION COACHING
OPEN INNOVATION LAB INTERACTIVE
WORKSHOPS TO CREATE A NEW INNOVATION
MINDSET
STIMULATING CREATIVITY IN
COMPANIES: INNOVATION COACHING
INNOVATION CAMPUS IDEAS CONTEST PITCHING AND
AWARDS
Seminars: • Design management • Pro ject p lann ing & Management • Project Financing • Marketing & Innovaton
Mining new ideas from d e e p i n s i d e y o u r organization.
Awarding and sharing of i d e a s a m o n g t h e partecipants
DEVELOPING STRATEGIES FOR GREAT IMPACT INNOVATIONS:
ROADMAPPING
OBSERVATION EXPLORATION ROADMAP CREATION
TOWARDS THE FUTURE
C u s t o m e r presentation: • Market • Strategic goals • S t r e n g h t s & weaknesses
1° group thinking: • With customer • Define preliminary ideas to be deeply analized • Coaching
2° group thinking: • No customer • Converge to final proposals • Finalizing the map
Final meeting: • With customer • Presentation & discussion • Innovation strategy
INNOVATORS COMMUNITY SHARING TO CREATE VALUE
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…BUT WHAT’S ALL THAT FOR?
FUND RAISING TO CREATE GREAT IMPACT INNOVATION SUITABLE FOR ATTRACTING PUBLIC AND PRIVATE FUNDING
AN INNOVATION CULTURE TO STRENGTHEN COMPANIES’ ABILITY TO MAKE
INNOVATION AND TO INCREASE THEIR COMPETITIVENESS
… TO CREATE VALUE
MULTIDISCIPLINARY TEAM UNIVERSITY + INDUSTRY + CONSULTING
ALL TOGETHER FOR GREAT IMPACT INNOVATION
DESIGN THINKING FOR INNOVATION TO GO BEYOND THE LIMITS OF TRADITIONAL
TECHNOLOGY TRANSFER
… TO CREATE A STRONGER ECO-‐SYSTEM
Is that enough?
…Who said it was easy?
DARE SHARE
LEARN BY DOING
FOCUS ON MARKET BUILD UP A VISION
…”if it were easy, everyone would do it” V. Perati (daddy)
IDEAS Team