Demystifying Mobile Apps Ecosystem

Co Founder : Signals

Co Founder : Mobile Monday Delhi

Part of Team at Spice Labs, Monsoon Multimedia.

Ideation

What this talk is about ?

Techies To

Tycoon

• No Silver Bullet

• Hindsight Wisdom: This is What Worked for us

• My Views Not of My Company or Our Partners

IdeationHow to pick up the right idea to work upon ?

Pre requisite:

Team : Technology MUST be in-house . Never Outsource.Operating CASH for One Year

Live In Problem Space for few months.

A Case Study in Need Estimation

Need Estimation

Observation :News Volume = User Interest

Conclusion : Demand is universal. All User are App Savvy.

Observation :Nokia Rich Countries Search for Nokia App

Need Estimation

Other Technique:

Ask the OEM App Store Guys for Gap in Content.Google Predictive Search Suggestion.

BAR Test .( Difficult to do in Ahmedabad) Online Survey Geographic Clone & Platform Clone are good ideas.

Need Identified?

Test Assignment

Instagram For Windows Phone ?

Instapaper For Windows Phone ?

Flipboard For Windows Phone ?

Product ManagementHow to pick right feature & ship the damn thing .

Decision FrameworkYour Decision Framework don’t give you answer. It’s a forcing

function which put a process in place to think about product.

Qualities of Good Roadmap

Based On right mix of DATA & Believes. Cohesive with Team Skill and Resources.

Responsive to Market Dynamics. Clear about bets you are making.

NO Knee Jerk Reactions

© Kenton Kivestu

© Kenton Kivestu

What Customers are doing in

your product?

What Competition Is doing right ?

What Customers Are asking For ?

What you want to Build ?

And Why ?

© Kenton Kivestu

Case Study

Pinterest Vs Facebook Wall

There are no Right Answer in Product Management

Test Assignment

Should Facebook Introduce Dislike Button?

Discovery and DistributionBuild it and Will They Come ?

App Store Dynamics

In Plain English .

Case StudyFree Vs Paid App Featuring Priority

How Bloon Made it to Top5 ?

MonetizationThinking of Pricing Model and Price Point

Four Quadrant of PricingHow to Monetize Vs When to Monetize ?

Four Quadrant of PricingQuadrant 1 : Games, Studio /portfolio approach,

Four Quadrant of PricingQuadrant 2 : Platform and Advertisement

Four Quadrant of PricingQuadrant 3: Utility Quadrant

Four Quadrant of PricingQuadrant 4: Branding Quadrant

Lessons Which I Learned Hard Way

What We Believe at Signals

There is no substitute of having a good product.There is a fine line between perseverance and being stupid.

Learn from everyone but contextualize it for your product .Avoid cynics .Their Advise is actually their biography.

Between Culture and Competency . Culture always win.

Take Risk :Mediocrity kills you by thousand cuts .

Prashant Singh Co-Founder, Signals.Email :prashant@thesignals.netCell: +91-9910270434Skype /Gtalk/Twitter: pacificleo

Feel Free to contact me at

Thanks .