Post on 07-May-2015
Team Vogue presents
Vision: To become the bridge between consumers and trusted
experts in the beauty industry
Website: http://www.beauty-insight.com Facebook: http://www.facebook.com/beautyinsightTwitter: http://www.twitter.com/beauty_insight
Key Partners Key Activities Value Proposition Customer Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
Facial recognition and online makeup technology
Women 18-44, urban, already buying and/or researching online, into cosmetics buying in high volume or high frequency, who demand personal attention and customization for their beauty routine
INSTANT, personalized, unbiased beauty recommendations from experts you can trust
Friends and friends of friends aka social media
SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN
STRATEGIC PARTNERSHIPS: ACCESS TO USERS
Build a massive beauty ontology, taxonomy and attributes cross-linked with products in the industry
UX TeamBeauty industry experts with unsurpassed product knowledge, as well as skincare specialists such as dermatologist
Rules Engine
VALUE DRIVENStaff (most expensive)Overhead for websiteCOGS
SUBSCRIPTION OR PAY-PER-USE
Offer complementary consultation for the first-time users. Charge fee to access on-going services. (Needs validation)
Business Model Canvas
Website
Cosmetic and supply companies
PUBLISHING HOUSESBeauty/Fashion/Gossip magazines
FASHION HOUSESRunway showsBeauty trends
SOCIAL NETWORKING
Freemium
Following trends and new product innovations that are worthy of endorsement.ONLINE PLATFORM
We are doing well! We could make this work.Just go with multiple ways to generate revenue.
What we thought
What we didn’t think
How would this scale?Too many revenue models would confuse the customer.
• From the class session on keeping revenue models simpleWe took advice
• Jim pointed us towards facial recognition We took more advice
• Patented technology that provides multitude of facial attributes and applies makeup online
We talked to Modiface
• 20 more women interviewed• Started receiving feedback and beauty questions on FB
While we continued to talk to customers
• This time with Twitter and Slideshare• Insight Today FB campaign seems to be working (300+ Likes,
65+ people talking about us)
And we continued with promotion
experiments
What we did
What we found
Pivot
The key lies in a “recommendation rules-engine”
We will use our expertise in beauty industry along with a network on external beauty experts to create a prototype of this engine
We will provide “instant” personalized recommendations – practically ZERO marginal cost of adding a new customer, not limited by the number of beauty
experts we have
Keep the revenue model simple by offering pre-paid subscription and timed auto-shipments
All of this needs ongoing
customer validation
Website – http://www.beauty-insight.com
Graphic design for
beta launch complete
Wireframes created and
linked for key pages
Sign-in working
with native and 6 other
types of accounts
Beauty sessions with gorgeous Berkeley ladies
Zulma @1:00 PM Zulma @1:20 PM
Shino @1:30 PM Shino @1:50 PM
The Magician
Carol @2:20 PMCarol @2:00 PM
Promotions @ Facebook, Twitter and Slideshare
Out of 300+ likes, 200+ is purely from this FB campaign running @$2 per day. AKA – we don’t even know these
200 people
Work towards completing one flow (Eyes) of
sign-up to purchase
interaction (MVP)
Keep validating customers and
continue promotional experments
Initiate rules engine prototype
development
Serious efforts to
obtain funding
Where we are going…