Team Vogue presents

Vision: To become the bridge between consumers and trusted

experts in the beauty industry

Website: http://www.beauty-insight.com Facebook: http://www.facebook.com/beautyinsightTwitter: http://www.twitter.com/beauty_insight

Key Partners Key Activities Value Proposition Customer Relationships

Customer Segments

Key Resources Channels

Cost Structure Revenue Streams

Facial recognition and online makeup technology

Women 18-44, urban, already buying and/or researching online, into cosmetics buying in high volume or high frequency, who demand personal attention and customization for their beauty routine

INSTANT, personalized, unbiased beauty recommendations from experts you can trust

Friends and friends of friends aka social media

SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN

STRATEGIC PARTNERSHIPS: ACCESS TO USERS

Build a massive beauty ontology, taxonomy and attributes cross-linked with products in the industry

UX TeamBeauty industry experts with unsurpassed product knowledge, as well as skincare specialists such as dermatologist

Rules Engine

VALUE DRIVENStaff (most expensive)Overhead for websiteCOGS

SUBSCRIPTION OR PAY-PER-USE

Offer complementary consultation for the first-time users. Charge fee to access on-going services. (Needs validation)

Business Model Canvas

Website

Cosmetic and supply companies

PUBLISHING HOUSESBeauty/Fashion/Gossip magazines

FASHION HOUSESRunway showsBeauty trends

SOCIAL NETWORKING

Freemium

Following trends and new product innovations that are worthy of endorsement.ONLINE PLATFORM

We are doing well! We could make this work.Just go with multiple ways to generate revenue.

What we thought

What we didn’t think

How would this scale?Too many revenue models would confuse the customer.

• From the class session on keeping revenue models simpleWe took advice

• Jim pointed us towards facial recognition We took more advice

• Patented technology that provides multitude of facial attributes and applies makeup online

We talked to Modiface

• 20 more women interviewed• Started receiving feedback and beauty questions on FB

While we continued to talk to customers

• This time with Twitter and Slideshare• Insight Today FB campaign seems to be working (300+ Likes,

65+ people talking about us)

And we continued with promotion

experiments

What we did

What we found

Pivot

The key lies in a “recommendation rules-engine”

We will use our expertise in beauty industry along with a network on external beauty experts to create a prototype of this engine

We will provide “instant” personalized recommendations – practically ZERO marginal cost of adding a new customer, not limited by the number of beauty

experts we have

Keep the revenue model simple by offering pre-paid subscription and timed auto-shipments

All of this needs ongoing

customer validation

Website – http://www.beauty-insight.com

Graphic design for

beta launch complete

Wireframes created and

linked for key pages

Sign-in working

with native and 6 other

types of accounts

Beauty sessions with gorgeous Berkeley ladies

Zulma @1:00 PM Zulma @1:20 PM

Shino @1:30 PM Shino @1:50 PM

The Magician

Carol @2:20 PMCarol @2:00 PM

Promotions @ Facebook, Twitter and Slideshare

Out of 300+ likes, 200+ is purely from this FB campaign running @$2 per day. AKA – we don’t even know these

200 people

Work towards completing one flow (Eyes) of

sign-up to purchase

interaction (MVP)

Keep validating customers and

continue promotional experments

Initiate rules engine prototype

development

Serious efforts to

obtain funding

Where we are going…