Team Vogue
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Team Vogue Vision: To become the bridge between consumers and trusted experts in the beauty industry
Transcript of Team Vogue
Team Vogue
Vision: To become the bridge between consumers and trusted
experts in the beauty industry
Key Partners Key Activities Value Proposition Customer Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
COSMETIC & SUPPLY COMPANIES
PUBLISHING HOUSESBeauty/Fashion/Gossip magazines
FASHION HOUSESRunway showsBeauty trends
SOCIAL NETWORKING
BEAUTY ENTHUSIASTSWomen 18-44, urban, already buying and/or researching online, into cosmetics
HIGH MAINTENANCE FREQUENCYClients who demand personal attention and customization for their beauty routine.
Needs to be validated
BEAUTY ADVERSETimid clients who are not sure what to purchase and need some direction. They want to have the category paired down.
Personalized, unbiased recommendations for products priced for your needs from beauty experts you can trust
CREDIBILITY
RANGE OF PRODUCTSOffering the best products across different price points to create the perfect “product prescription”
INTERACTIVE SERVICECombination of self-service and personal customer service.
ONLINE COMMUNITYCustomer “experts” feedback and recommendations.
SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN
STRATEGIC PARTNERSHIPS: ACCESS TO USERS
CAPTURING CUSTOMER PREFERENCES
PERSONALIZED SERVICEBuild behind-the-scenes staff to provide one-on-one instant messaging with customers.
INDUSTRY EXPERTSAccess to excellent artists and well-trained staff with unsurpassed product knowledge. Following trends and new product innovations that are worthy of endorsement.Chemist/Dermatologist/Ingredient’s specialist
ONLINE PLATFORM
.
VALUE DRIVENStaff (most expensive)Overhead for websiteCOGS
Subscription model or pay-per-use Needs to be validated
ADVERTISING (60%) MARGINS ON SALE OF PRODUCTS (great service and product expertise)
DIRECTDelivery of products and services.
CREATE AWARENESSPR through key partners. Print, TV, online media and industry makeup artists.
Business Model Canvas
• Beauty Enthusiasts, High Maintenance, Beauty Adverse
Customer Segment
• Product focused websiteValue
Proposition
What we thought…
• Existing growing market• TAM = $12.6 billion• SAM = $6 billion
Market analysis
• 528 responsesOnline survey
• 91Personal interviews
• 13Beauty experts on board
What we did…
Key Partners Key Activities Value Proposition Customer Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
COSMETIC & SUPPLY COMPANIES
PUBLISHING HOUSESBeauty/Fashion/Gossip magazines
FASHION HOUSESRunway showsBeauty trends
SOCIAL NETWORKING
BEAUTY ENTHUSIASTSWomen 18-44, urban, already buying and/or researching online, into cosmetics
HIGH MAINTENANCE FREQUENCYClients who demand personal attention and customization for their beauty routine.
Needs to be validated
BEAUTY ADVERSETimid clients who are not sure what to purchase and need some direction. They want to have the category paired down.
Personalized, unbiased recommendations for products priced for your needs from beauty experts you can trust
CREDIBILITY
RANGE OF PRODUCTSOffering the best products across different price points to create the perfect “product prescription”
INTERACTIVE SERVICECombination of self-service and personal customer service.
ONLINE COMMUNITYCustomer “experts” feedback and recommendations.
SALE OF MERCHANDISE = FIXED 60% GROSS MARGIN
STRATEGIC PARTNERSHIPS: ACCESS TO USERS
CAPTURING CUSTOMER PREFERENCES
PERSONALIZED SERVICEBuild behind-the-scenes staff to provide one-on-one instant messaging with customers.
INDUSTRY EXPERTSAccess to excellent artists and well-trained staff with unsurpassed product knowledge. Following trends and new product innovations that are worthy of endorsement.Chemist/Dermatologist/Ingredient’s specialist
ONLINE PLATFORM
.
VALUE DRIVENStaff (most expensive)Overhead for websiteCOGS
Subscription model or pay-per-use Needs to be validated
ADVERTISING (60%) MARGINS ON SALE OF PRODUCTS (great service and product expertise)
DIRECTDelivery of products and services.
CREATE AWARENESSPR through key partners. Print, TV, online media and industry makeup artists.
What we found…
Website Work in Progress…
http://beautyvalet.cmsnext.infobeans.com
Validate• Types of personalized
services • Behaviors/preferences
of customer segments • Subscription and pay-
per-use models
Hypothesize on MVP features
based on further
targeted research (more
interviews/ surveys)
Develop low fidelity website
and show a physical
representation of the concept to customers
Launch Google Adword
campaign (3 – themes)
Where we are going…
