Transcript of Team chester design 2 yb copy
- 1. + Kathleen Scott Cramer Yvonne Brennan Dara Reasor Eric
Clark MG420 Business Policy PowerPoint Presentation Innovative
Chester Inc. Global Ethical On-Time
- 2. + Strategy: Broad Differentiator Maintain a presence in both
segments. Competitive advantage by distinguishing products. Keep
designs fresh and exciting. High awareness and easy
accessibility.
- 3. + Mission Premium products for the industry. Our brands
withstand the test of time. Our stakeholders are customers,
stockholders, management, and employees.
- 4. + Vision Global leaders in providing reliable, sustainable,
American made products. Dedicated to building lasting relationships
with our customers. Commitment to quality management and
excellence.
- 5. + Research and Development 1. Cake (Low) Less Emphasis 2.
Cougar (Low) More changes to R&D and Marketing. 3. Cobra (High)
Moderate emphasis Poorly developed high-end product Team Chester
Low High Low High Low High MTBF 17000 21000 21000 21000 21000 23000
PFMN 6.4 7.5 7.0 8.5 8.1 11.0 SIZE 12.5 14.7 10.7 12.0 9.0 11.9
Cake Cougar Cobra Chesters Products
- 6. + R&D: Perceptual Map Goal to have project engineering
completed by Dec 31 of each year. Position new products each year
for the first three years keeping continual products in R&D.
Position Chesters multiple products all within the accurate segment
areas on the perceptual map.
- 7. + Marketing Our goal is to obtain largest market share in
the competing segment. Chesters percent of the market share peaked
in round 8, year 2022 with 23.14%. Aimed for 100% customer
awareness in both low and high tech beginning at round 1. Price
realistically, yet competitively to achieve higher contribution
margins.
- 8. + Production Planned capacity to reflect demand. Aimed to
carry products instead of stocking out. Calculated unit demand
forecast by segment market growth estimation per round.
- 9. + Production: Human Resources Invested in training and
recruiting. Low overtime and Turnover rates. Employee productivity
index of 118.1% Zero Employee Strikes
- 10. + Total Quality Management Slow start with TQM Invested
heavily as the simulation progressed Reduction to Admin Costs TQM
Summary Team Chester Material Cost Reduction 9.43% Labor Cost
Reduction 9.72 Reduction R&D Cycle Time 40.01% Reduction Admin
Costs 57.92% Demand Increase 13.91%
- 11. + Finance Implemented long-term financial planning strategy
to avoid emergency loans Consistently achieved above average ROS
after initial R&D Maintained profitability by efficiently
managing company assets (ROA) Maintained positive cash flow
- 12. + Finance: Stock Price Chesters closing stock price was
$67.03. Our highest valued stock was $67.03. Our lowest valued
stock was $17.99.
- 13. + Successful Decisions Decreased prices on low and high
tech products. Improved our forecasting techniques. Maintained
positive profit margins and cash flow. Excellent group
communication and collaboration Learned from the practice rounds.
Accurate use of the team member guide.
- 14. + Unsuccessful Decisions Did not accurately forecast sales
in the beginning stages Did not utilize Total Quality Management
(TQM) initiatives effectively. Launched a total of 3 products:
Cake, Cobra, Cougar Plant utilization not maximized to full
potential
- 15. + Lessons Learned How the decisions of one business unit
affects the others Better awareness of how competition drives
decision making Implemented strategic thinking Develop additional
products in R&D
- 16. + Conclusion Chester is pleased with its end result,
earning 630 points out of 1000. The experience allowed Chester to
develop valuable collaboration skills. Chesters final score
relative to all other teams in our segment was 76.9, which puts us
in second place overall.