Tatiana ZhukovskayaMy Results & My Brands

2015Ideated Workflow guide for Complex procedures - 1.5% conversion to competition among enrolled accounts compared to 24% among same segment nationwide.

250% higher growth than expected: Strategy and Execution of Market Development - programs to locate and capture incremental sources for business growth. Created access to non-clinical hospital stakeholder.

- Janssen: Disease-state, cross-sector collaboration- Medical Societie, Registries and Certification - Cleveland Clinic and Northshore LIJ: Afib Center of Excellence

2014Biosense –Janssen partnership launch

2012Cardiology Connect Program (largest peer-to-peer awareness initiative in the industry)12,000 Cardiologists Educated through Cardiology Connect80% intent to change behavior2.5 higher procedure growth in Cardiology Connect regions$25M incremental revenue from Cardiology Connect

2011BiosenseWebster.com launch (corporate web platform)AF Market Data tool launch (first in industry interactive business potential tool for hospitals)

2010Rhythm Nation Program (Carto 3 launch roadshow)54% incremental growth in Rhythm Nation accounts vs 14% Nationwide

2009Afib: $6+B Market Indication LaunchAF Solutions: complete clinical compendium and sales tools for indication launch to 450+ sales forceGlobal Pricing Model for Contact Force

2008Carto University Launch (state-of-the-art digital training)

2007Afib Alliance Launch (Comprehensive platform for Procedural Marketing)

2004 - 20075 Product Launches55% Conversion from Competition27% MS gain in Knees15% MS gain in Hips7% GP growth

Built Web-SitesCreated AppsOn-line PR CampaignsPatient Awareness in Social Media

TEDxExL Digital Marketing for Medical Devices ConferencesDoximity Industry Advisory Board Member

Women In Leadership ChairBlogger about Financial Planning for Kids

My Global and Professinal Outreach

My Strategy

My Teams

My Professional Contributions

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+1 (408) 627-9323tatzhuk@yahoo.com

www.linkedin.com/in/TatianaZhukovskaya

Marketing Sales Project Leadership

DownstreamInsights & Research

SF (Consulting)

LA (Marketing, Consulting)

Boise (Consulting)

London (Marketing)

Vienna (Marketing)

Middle East (Investment Banking)

Siberia (Investment Banking)

Moskow (Marketing, Investment Banking)

Marketing

Downstream

Insights/Research

UpstreamUpstream

- Market Size Evaluations - Epidemiology Studies- Qualitative & Quantitative - Naming- Conjoint Analysis - Barriers to adoption- Pricing - Satisfaction surveys

- Complete Launch (LMR + FMR) - Demand Forecasting - Sales Tools,Collaterals - Recalls Management- Sales Training - Speaker Programs - Trade Shows - Sales Promotions

- Customer VOC - Portfolio Management- Ad Boards - Needs-based Value Proposition- Segmentation - Pre-launch clinical compendium - Global Pricing - Naming/Branding