Tatiana Z infographics
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Tatiana Zhukovskaya My Results & My Brands 2015 Ideated Workflow guide for Complex procedures - 1.5% conversion to competition among enrolled accounts compared to 24% among same segment nationwide. 250% higher growth than expected: Strategy and Execution of Market Development - programs to locate and capture incremental sources for business growth. Created access to non-clinical hospital stakeholder. - Janssen: Disease-state, cross-sector collaboration - Medical Societie, Registries and Certification - Cleveland Clinic and Northshore LIJ: Afib Center of Excellence 2014 Biosense –Janssen partnership launch 2012 Cardiology Connect Program (largest peer-to-peer awareness initiative in the industry) 12,000 Cardiologists Educated through Cardiology Connect 80% intent to change behavior 2.5 higher procedure growth in Cardiology Connect regions $25M incremental revenue from Cardiology Connect 2011 BiosenseWebster.com launch (corporate web platform) AF Market Data tool launch (first in industry interactive business potential tool for hospitals) 2010 Rhythm Nation Program (Carto 3 launch roadshow) 54% incremental growth in Rhythm Nation accounts vs 14% Nationwide 2009 Afib: $6+B Market Indication Launch AF Solutions: complete clinical compendium and sales tools for indication launch to 450+ sales force Global Pricing Model for Contact Force 2008 Carto University Launch (state-of-the-art digital training) 2007 Afib Alliance Launch (Comprehensive platform for Procedural Marketing) 2004 - 2007 5 Product Launches 55% Conversion from Competition 27% MS gain in Knees 15% MS gain in Hips 7% GP growth Built Web-Sites Created Apps On-line PR Campaigns Patient Awareness in Social Media TEDx ExL Digital Marketing for Medical Devices Conferences Doximity Industry Advisory Board Member Women In Leadership Chair Blogger about Financial Planning for Kids My Global and Professinal Outreach My Strategy My Teams My Professional Contributions Digital Speaker Empowerment +1 (408) 627-9323 [email protected] www.linkedin.com/in/TatianaZhukovskaya Marketing Sales Project Leadership Downstream Insights & Research SF (Consulting) LA (Marketing, Consulting) Boise (Consulting) London (Marketing) Vienna (Marketing) Middle East (Investment Banking) Siberia (Investment Banking) Moskow (Marketing, Investment Banking) Marketing Downstream Insights/ Research Upstream Upstream - Market Size Evaluations - Epidemiology Studies - Qualitative & Quantitative - Naming - Conjoint Analysis - Barriers to adoption - Pricing - Satisfaction surveys - Complete Launch (LMR + FMR) - Demand Forecasting - Sales Tools,Collaterals - Recalls Management - Sales Training - Speaker Programs - Trade Shows - Sales Promotions - Customer VOC - Portfolio Management - Ad Boards - Needs-based Value Proposition - Segmentation - Pre-launch clinical compendium - Global Pricing - Naming/Branding
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Transcript of Tatiana Z infographics
Tatiana ZhukovskayaMy Results & My Brands
2015Ideated Workflow guide for Complex procedures - 1.5% conversion to competition among enrolled accounts compared to 24% among same segment nationwide.
250% higher growth than expected: Strategy and Execution of Market Development - programs to locate and capture incremental sources for business growth. Created access to non-clinical hospital stakeholder.
- Janssen: Disease-state, cross-sector collaboration- Medical Societie, Registries and Certification - Cleveland Clinic and Northshore LIJ: Afib Center of Excellence
2014Biosense –Janssen partnership launch
2012Cardiology Connect Program (largest peer-to-peer awareness initiative in the industry)12,000 Cardiologists Educated through Cardiology Connect80% intent to change behavior2.5 higher procedure growth in Cardiology Connect regions$25M incremental revenue from Cardiology Connect
2011BiosenseWebster.com launch (corporate web platform)AF Market Data tool launch (first in industry interactive business potential tool for hospitals)
2010Rhythm Nation Program (Carto 3 launch roadshow)54% incremental growth in Rhythm Nation accounts vs 14% Nationwide
2009Afib: $6+B Market Indication LaunchAF Solutions: complete clinical compendium and sales tools for indication launch to 450+ sales forceGlobal Pricing Model for Contact Force
2008Carto University Launch (state-of-the-art digital training)
2007Afib Alliance Launch (Comprehensive platform for Procedural Marketing)
2004 - 20075 Product Launches55% Conversion from Competition27% MS gain in Knees15% MS gain in Hips7% GP growth
Built Web-SitesCreated AppsOn-line PR CampaignsPatient Awareness in Social Media
TEDxExL Digital Marketing for Medical Devices ConferencesDoximity Industry Advisory Board Member
Women In Leadership ChairBlogger about Financial Planning for Kids
My Global and Professinal Outreach
My Strategy
My Teams
My Professional Contributions
Digi
tal
Spea
ker
Empo
werm
ent
+1 (408) [email protected]
www.linkedin.com/in/TatianaZhukovskaya
Marketing Sales Project Leadership
DownstreamInsights & Research
SF (Consulting)
LA (Marketing, Consulting)
Boise (Consulting)
London (Marketing)
Vienna (Marketing)
Middle East (Investment Banking)
Siberia (Investment Banking)
Moskow (Marketing, Investment Banking)
Marketing
Downstream
Insights/Research
UpstreamUpstream
- Market Size Evaluations - Epidemiology Studies- Qualitative & Quantitative - Naming- Conjoint Analysis - Barriers to adoption- Pricing - Satisfaction surveys
- Complete Launch (LMR + FMR) - Demand Forecasting - Sales Tools,Collaterals - Recalls Management- Sales Training - Speaker Programs - Trade Shows - Sales Promotions
- Customer VOC - Portfolio Management- Ad Boards - Needs-based Value Proposition- Segmentation - Pre-launch clinical compendium - Global Pricing - Naming/Branding
