Tablet Newspapers and Magazines | Episode 6

• Print VS Digital• Digital Newspapers• Digital Magazines

PRINT VS DIGITAL

The Decline of Print Advertising Revenue

http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/

50% DECLINE SINCE

2005

The Rise of Digital Advertising Revenue

http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/

100% RISE SINCE

2004

23% OF TABLETNEWS USERSget digital access of some kind through a print newspaper or magazine subscription

Apps VS Web Based Papers

http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/

New York TimesFinancial Times

CASESTUDY

MIT Technology Review

http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/

$124,000 AMOUNT SPENT ON DEVELOPMENT

Results:• Goal (5,000 Subscriptions)• Result (353 Subscriptions)• Expensive, Time Consuming• Switching to HTML5

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