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Tablet Newspapers and Magazines | Tablet Advertising Professionals
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Tablet Newspapers and Magazines | Episode 6
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View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/ For Episode 6 of the Tablet Advertising Professionals podcast, a hot topic nowadays will be discussed about how tablet newspapers and magazines have changed the advertising landscape – both for print and online. We’ve seen a decline in print advertising revenue since 2005, and we’ll try to delve into the reasons and explain what caused them. We’ll also see how developments with Apps or HTML5 are affecting online advertisers, and the impact they have on the publishers. And we’ll see what the publishers are doing to adapt to these business changes. Is it really worth it to make the shift from print to online advertising? And what are the challenges publishers have to face to make that shift.
Transcript of Tablet Newspapers and Magazines | Tablet Advertising Professionals
Tablet Newspapers and Magazines | Episode 6
• Print VS Digital• Digital Newspapers• Digital Magazines
PRINT VS DIGITAL
The Decline of Print Advertising Revenue
http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/
50% DECLINE SINCE
2005
The Rise of Digital Advertising Revenue
http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/
100% RISE SINCE
2004
23% OF TABLETNEWS USERSget digital access of some kind through a print newspaper or magazine subscription
Apps VS Web Based Papers
http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/
New York TimesFinancial Times
CASESTUDY
MIT Technology Review
http://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/
$124,000 AMOUNT SPENT ON DEVELOPMENT
Results:• Goal (5,000 Subscriptions)• Result (353 Subscriptions)• Expensive, Time Consuming• Switching to HTML5
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