SYNTHESISMarketing and Product

Development Workshop

Angeles City Tourism Development Program

Marketing

Who are our visitors?

Marketing

Who are our visitors?

Marketing

Product Development

Existing Attractions, Activities and Facilities

Product Development

Strategies Accountabilities Timeline

Next Steps

Thank you!

Strengths Weaknesses

•Major Highways•Culinary Industry•Leisure Facilities and Activities•Historical Sites•Clark/DMIA•Gateway to other destinations in Central Philippines

•No Integrated Information Portal (Website, Guidebook, Maps)•Lack of packaging of attractions, activities, and facilities•Infrastructure upgrade,Traffic Management and Security•No Integrated Information Database•Security•Roads Connecting to National Roads•DMIA tourism officers

Family

• Day 1: Clark and Angeles City Tour

• Day 2: Swimming (at Fontana/Paradise Ranch

• Day 3:Duty Free Shopping

Young Professionals

• Day 1: Clark and Angeles City tour (heritage tour, night life)

• Day 2: Sapangbato, Spa, Casino

• Day 3:Duty Free, Eat at Susies

Business Groups

• Day 1: Clark and Angeles City tour (heritage tour, night life)

• Day 2: Golf Spa

• Day 3:Duty Free Shopping