SYNTHESIS Marketing and Product Development Workshop Angeles City Tourism Development Program.
12
SYNTHESIS Marketing and Product Development Workshop Angeles City Tourism Development Program
-
Upload
homer-thornton -
Category
Documents
-
view
212 -
download
0
Transcript of SYNTHESIS Marketing and Product Development Workshop Angeles City Tourism Development Program.
SYNTHESISMarketing and Product
Development Workshop
Angeles City Tourism Development Program
Marketing
Who are our visitors?
Marketing
Who are our visitors?
Marketing
Product Development
Existing Attractions, Activities and Facilities
Product Development
Strategies Accountabilities Timeline
Next Steps
Thank you!
Strengths Weaknesses
•Major Highways•Culinary Industry•Leisure Facilities and Activities•Historical Sites•Clark/DMIA•Gateway to other destinations in Central Philippines
•No Integrated Information Portal (Website, Guidebook, Maps)•Lack of packaging of attractions, activities, and facilities•Infrastructure upgrade,Traffic Management and Security•No Integrated Information Database•Security•Roads Connecting to National Roads•DMIA tourism officers
Family
• Day 1: Clark and Angeles City Tour
• Day 2: Swimming (at Fontana/Paradise Ranch
• Day 3:Duty Free Shopping
Young Professionals
• Day 1: Clark and Angeles City tour (heritage tour, night life)
• Day 2: Sapangbato, Spa, Casino
• Day 3:Duty Free, Eat at Susies
Business Groups
• Day 1: Clark and Angeles City tour (heritage tour, night life)
• Day 2: Golf Spa
• Day 3:Duty Free Shopping
