Post on 16-Sep-2014
description
Jenn Deering Davis | Union Metrics SXSW 2013
How Twitter is changing how we watch TV
Jenn Deering Davis, PhDCo-Founder and Chief Customer Officer
Union Metrics@jdeeringdavis
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
400MM Tweets per day
200MM monthly active users
Jenn Deering Davis | Union Metrics SXSW 2013
41% of tablet owners & 38% of smartphone owners
use devices while watching TV
1 in 3 Twitter users post about TV
Of those who post about TV, 76% do so live
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Ongoing series
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
One-time events
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Streaming all-at-once
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Ongoing series
Jenn Deering Davis | Union Metrics SXSW 2013
Ongoing series finale
Jenn Deering Davis | Union Metrics SXSW 2013
One-time event
Jenn Deering Davis | Union Metrics SXSW 2013
Streaming all-at-once
Jenn Deering Davis | Union Metrics SXSW 2013
Ongoing
Finale
Streaming
Event
Jenn Deering Davis | Union Metrics SXSW 2013
Building interestDiscovery
Fan engagementReal-time participation
Feedback
Jenn Deering Davis | Union Metrics SXSW 2013
Interest
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Discovery
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
#advertising
Jenn Deering Davis | Union Metrics SXSW 2013
Fan engagement
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Real-time participation
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
“Do you agree with the judges tonight?”
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Feedback
Jenn Deering Davis | Union Metrics SXSW 2013
“It’s like having millions of producers working with you.”
-Simon Cowell, American Idol
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
So, what’s next?
Jenn Deering Davis | Union Metrics SXSW 2013
#ugh
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
Jenn Deering Davis | Union Metrics SXSW 2013
I use amazon prime more and more, and bounce in and out of Hulu+
My guess is <30 years old = Netflix, Hulu only. No cable.
Amazon Prime has a lot of video content, but it's so similar to what's available on Netflix and I don't buy enough stuff on Amazon I need in two days that I probably won't buy it again.
Netflix's catalog has dwindled to the point that continued subscription, once a no-brainer, is unlikely.
The exclusive licensing agreements on the networks is the largest problem I have. I hate watching back seasons on Netflix but current seasons on Hulu+, e.g. Castle.
I hate that Hulu+ still has ads though.
I pay Time Warner for internet, but adding cable would triple my bill.
I can tolerate advertisements for daily fresh content.
Virtually all television programs suck.
Most of my TV watching revolves around my kids and sports. For them, Netflix is more than enough and I use MLB.tv to get live(ish) baseball streaming.
Jenn Deering Davis | Union Metrics SXSW 2013