SXSW 2013: How Twitter is Changing How We Watch TV

Jenn Deering Davis | Union Metrics SXSW 2013

How Twitter is changing how we watch TV

Jenn Deering Davis, PhDCo-Founder and Chief Customer Officer

Union Metrics@jdeeringdavis


400MM Tweets per day

200MM monthly active users


41% of tablet owners & 38% of smartphone owners

use devices while watching TV

1 in 3 Twitter users post about TV

Of those who post about TV, 76% do so live


Ongoing series


One-time events


Streaming all-at-once


Ongoing series


Ongoing series finale


One-time event


Streaming all-at-once


Ongoing

Finale

Streaming

Event


Building interestDiscovery

Fan engagementReal-time participation

Feedback


Interest


Discovery


#advertising


Fan engagement


Real-time participation


“Do you agree with the judges tonight?”


Feedback


“It’s like having millions of producers working with you.”

-Simon Cowell, American Idol


So, what’s next?


#ugh


I use amazon prime more and more, and bounce in and out of Hulu+

My guess is <30 years old = Netflix, Hulu only. No cable.

Amazon Prime has a lot of video content, but it's so similar to what's available on Netflix and I don't buy enough stuff on Amazon I need in two days that I probably won't buy it again.

Netflix's catalog has dwindled to the point that continued subscription, once a no-brainer, is unlikely.

The exclusive licensing agreements on the networks is the largest problem I have. I hate watching back seasons on Netflix but current seasons on Hulu+, e.g. Castle.

I hate that Hulu+ still has ads though.

I pay Time Warner for internet, but adding cable would triple my bill.

I can tolerate advertisements for daily fresh content.

Virtually all television programs suck.

Most of my TV watching revolves around my kids and sports. For them, Netflix is more than enough and I use MLB.tv to get live(ish) baseball streaming.

SXSW 2013: How Twitter is Changing How We Watch TV

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