Presentation

on

tata nano

&

swot analysis of tata nano

INDIAN AUTOMOBILE INDUSTRYIn India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.

India is the 11th largest passenger cars producing countries in the world.

Tata nano…….

The ONE lakh that car drives ONE billion dreams…

An idea can changeyour LIFE

An idea can changeyour WIFE

An idea can also change OTHERS LIFE

Idea generation“I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.

RATAN TATA

Introduction of tata nano

Swot Analysis

SWOT Analysis is a strategic planning method used to evaluate the

Strengths, Weaknesses, Opportunities, and Threats involved in a

project or in a business venture.

It involves specifying the objective of the business venture or project

and identifying the internal and external factors that are favorable and

unfavorable to achieving that objective.

Swot Analysis of tata nano

• First innovation – Set of benchmark – 41 patents for innovation• Brand Name• Vast experience in Automobiles• Tested successfully by for crumple zones• Cheapest & Stylist• Eco-friendly & Business model• High fuel efficiency, Mileage, All whether vehicle• Resources & Capabilities (People and Raw material)• Variomatric gear System – Magnifies forque• Space - Internal 21% more than Maruti 800 - External 8% less than Maruti 800

STRENGTHS

weakness

• No Modern facility like – ABS, PS, AC etc.• Less boot space • No Headlight levelers• Not fit for hilly areas• Poor fraction control• Poor engine cooling & hence, over heating• Small tyres• Window wind down by hands• No Passenger side mirror• Fiber body• Low Suspension power• Low engine capacity• Light vehicle

opportunities

• World Wide Appeal• Bikers can be motivated• Create employeement• Use in place of auto-rickshaw• Second hand market can be motivated• Diesel and Electric variance • Developing Low price engine oil• Royalty

threats

• Reva an electronic car• Traffic Problems• Government can increases taxes in metro city• Rising cost of Raw-material• Reducing parking space• Security not sure• Bad impression due to late date in market• Cost may be increase in future• Competitors like – Bajaj, Chery, Honda siel, General Motors, Maruti

Thank you

• By: Ashish Sorathiya