Swot analysis of Tata Steel
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TATA STEELValues stronger than steel
By- Rajat GandhiTY BBARoll No.- 22
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About the Tata steel• Established by- Dorabji Tata on August 25, 1907.• By 1939 it operated the largest steel plant in the
British Empire.• Name changed-from TISCO to Tata Steel (2005)• It was the 1st co. to established labour welfare
Like 8 hour working day, free medical aid, establishmenT of welfare department, schooling facilities for children
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KEY PEOPLE
Mr. Cyrus MistryChairman of Tata
Group
Mr. B. Muthuraman Vice Chairman
Ms. Mallika Srinivasan
Non Executive Director
Mr. H. M. Nerurkar Managing Director
Mr. Nusli Neville Wadia
Non-executive director
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Products of Tata Steel
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SWOT
• A SWOT analysis is a framework
for the organization or Firms in
strategic planning, which is used
for internal and external factors
that can help them facilitate the
decision making.
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• Strength-
What advantages do they have that others don’t have? (for example, skills, education or personal industry connections)What makes company standout from its
competitors?
• Weakness- Which areas are causing concerns?
Which issues can be avoided?
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• Opportunity- How can the company be more innovative ?
Which are the new markets or consumers that can be tapped?
• Threats- Are there any new competitors emerging in the industry ?
What are the issues that threatens the company’s position ?
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@ Strength
Collieries- West Bokaro and Jharia (Jharkhand)
Iron ore units- Noamundi, Joda and Katamandi in the states of Jharkhand and Orissa.
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Brand- Tata Steel connect with ethical & social approach of TATA group it self.
Network- Corus, Millennium Steel (Thailand) and NatSteel Holdings (Singapore).
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@ Weakness
Restructuring of Tata steel Europe plant, 400 cuts in job
Restructuring of Blast furnace at Talbot port.
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June
June-2014• Income- 10611.76
• EBIT- 2906.10
• PAT- 2267.98
May-2014• Income- 12244.17
• EBIT- 3700.09
• PAT- 1978.64
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• 6th largest manufacturer of Steel.
Low cost of production
• New government comes with hopes of opportunities.
@ Opportunity
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• Odisha plant ferro alloys plant is shut own due to unavailability of Raw material.
• Decreasing demand of Aerospace steel.
@ Threats
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