Post on 11-Nov-2014
description
Sweet Tweets: The Indy Musician’s Game Changer
Canadian Music Week
Giovanni GallucciI’m a hack. !
I have no business teaching anyone anything about social media, promotion, production, photography, SEO, or marketing for that matter. !BUT - I tend to get good results with a little different approach. So, I’ll not teach. I’ll just show you what works for me.
Giovanni Gallucci
What *Really* Drives Traffic?
What *Really* Drives Traffic?
What Isn't On The List?
Google Love from Google+
Google+ Launches Public Beta 6/27/2011
And the crowd went wild.
16 days
120 days
53 Million +
And then lots of them left.
one ?
March 16, 2012
195 Million +
March 16, 2012
Facebook 850 Million Google+195 Million Twitter 140 Million
Top Accounts On G+
0
625000
1250000
1875000
2500000
Britney Spears Snoop Dogg Larry Page Ashley Tisdale Tyra Banks
1600000
1650000
1700000
1750000
1800000
Hugh Jackman Felicia Day Richard Branson Usher Trey Ratcliff Thomas Hawk
blue: #fans
Top Pages On Facebook
0
17500
35000
52500
70000
Facebook TX Holdem YouTube Eminem Rihanna
0
15000
30000
45000
60000
Lady Gaga Shakira Michael JacksonFamily Guy Harry Potter
blue: fans
x 1,000 !
green: talking about
this x 10
Top Accounts On Twitter
0
7500
15000
22500
30000
Lady Gaga Justin Bieber Katy Perry Rhianna Shakira
0
3750
7500
11250
15000
Britney Spears Kim Kardashian Barack Obama Taylor Swift Selina Gomez
blue: followers x 1,000
!green: number
of tweets
But with all that said, why should you be on Google+?
!
*hint: the answer's in the name
Where Do Fans *Really* Engage With Their Favorite Musicians?
FacebookEmail Blasts
Video SharingBlogs/Tumblrs
NewslettersRadio
TweetsYouTube
Text MsgsMobile Apps
MySpaceTotal Respondants
0 25 50 75 100
We have a limited amount of time
Let's talk about some tips which will give you the
biggest bang for your effort
Engagement Let Them Play Along
Share The Share Like & Share Buttons & More
Branded Applications Be Efficient!
Branded Applications Mind The Performance!
Social Plugins Like & Share Buttons
Social Plugins Like & Share Buttons
Promote Your Page Offline
Get Your Band Name First!
Facebook Ads “Why do you ‘Like’ bands on facebook?
*eMarketer
Band Invitation or Ad - 75% Friend Inviting - 59%
Personal Discovery - 49%
Facebook Ads Targeting
Offers, discounts, deals
Bring Value Your fans love other bands also.
Contests/Sweepstakes Tie In Partners
Contests/Sweepstakes There’s Help Out There
Contests/Sweepstakes It Makes A Difference
Know your target audience and know their platforms.
How do we get access to journalists on Twitter?
How do we get access to journalists on Twitter?
Build An Ecosystem
Build An Ecosystem
Build An Ecosystem
Build An Ecosystem
Build An Ecosystem
Don't limit access to established media outlets.
Harvesting The Right Relationships
Harvesting The Right Relationships
Harvesting The Right Relationships
Harvesting The Right Relationships
Harvesting The Right Relationships
Blogger Relations Awareness
Blogger Relations Awareness
Blogger Relations Identify The Threat
Blogger Relations Tame The Beast In Public
Photos/Video My Weapons Of Choice
More fan engagement happens via photography than any other medium
...according to Facebook insights, tumblr, woopra, google analytics, Klout, fans, SoundCloud, MusicMetric,
NBS, BuzzDeck, e:music, and my mother
Build Relationships and give photographers access! !What kind of photography do fans respond to most?
META Data - Optimization.
Flickr Pictures
iPhoto Metadata
Aperture Metadata
Google+ Pictures
AFTERShare. !flickr, facebook, instagram, google+/picasa, smugmug, slideshare, youtube.
Video on Facebook
@giovanni http://LiveLoudTexas.com
Sell Yourself
Then shut up and enjoy the ride.
Bringing It All Together
Tie Ins?Blog/Tumblr
YouTube/Flickr Platform Specific Content Effective Blogger Outreach Brand Evangelist Ignition Social Media Music Sites Basic SEO On Website
Branded Image Optimization Bookmarking
What do the results look like?
AFTERKeep working on campaigns. !Wash, rinse, repeat. !“Find your passion. Use your talent.” - Kurt Podeszwa (Camp For All). !Add, hone your talent to feed your passion.
http://LiveLoudTexas.com/preso
Thank Yougiovanni gallucci
giovanni@LiveLoudTexas.com 469.682.6978
!http://facebook.com/LiveLoudTX
http://LiveLoudTexas.com/plus http://twitter.com/LiveLoudTX