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Social MediaSTRATEGYStarting 2019 the right way...

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How does

actually work?SOCIAL MEDIA

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It’s about

THEM!

It’s not about

YOU,

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Social mediaSTRATEGY

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STRATEGY ● Why?● Who?● Where?● What?● When?● How much/how often?

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STRATEGY WHY?

● Your brand values● Your purpose and mission● Your WHY!

● What makes YOU different?● What’s your tone of voice?

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THE

KNOWLIKE LOVETRUSTFACTOR

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STRATEGYWHO?

● Who’s your target market?● Who are your ideal customers?● What do they have in common?

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Get obsessed with your

CUSTOMERS

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STRATEGY WHERE?

● Where are THEY hanging out?● Is social media the right place

for your business?● Which platforms? ● Consider online vs offline

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Don’t try to be

everywhere!

Pick> 1 main platform> 1 supporting platform!

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STRATEGY WHAT?

● What will you share on social?● What type of content?

●

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Map out yourCUSTOMERJOURNEY

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STRATEGY WHAT?

● Different content for different stage of the buying process:○ Awareness○ Interest/Consideration○ Conversion○ Loyalty

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EducateEntertainEngageInspire

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But also

SELL!

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STRATEGY WHEN AND HOW OFTEN?

● It depends (on your goals)!● Best time to post depends on

your audience.

● Be consistent!

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Quality over quantity

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Social mediaGOALS

Understand your

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ThinkLONG-TERMBut how long?

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What’s yourROADMAP?

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GOALS Where are you right now?● Social media audit (current state)

AND

Where do you want to go?● SMART goals (12 months & more specific for next 6

months)

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Where are you right now?vs

Where do you want to go?

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S.M.A.R.T. GOALSSpecific, Measurable, Achievable, Relevant and Timely

1.2.3.

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SocialENGAGEMENT

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LISTENFirst

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Be socialBe engagingBe yourself

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Schedule lessENGAGE more

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QUESTIONSAsk

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INTERESTEDBe genuinely

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CONVERSATIONSStart new

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More SOCIALLess Media!