STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp...

www.lenkakoppova.com@lenkakopp

Social MediaSTRATEGYStarting 2019 the right way...


How does

actually work?SOCIAL MEDIA


It’s about

THEM!

It’s not about

YOU,


Social mediaSTRATEGY


STRATEGY ● Why?● Who?● Where?● What?● When?● How much/how often?


STRATEGY WHY?

● Your brand values● Your purpose and mission● Your WHY!

● What makes YOU different?● What’s your tone of voice?


THE

KNOWLIKE LOVETRUSTFACTOR


STRATEGYWHO?

● Who’s your target market?● Who are your ideal customers?● What do they have in common?


Get obsessed with your

CUSTOMERS


STRATEGY WHERE?

● Where are THEY hanging out?● Is social media the right place

for your business?● Which platforms? ● Consider online vs offline


Don’t try to be

everywhere!

Pick> 1 main platform> 1 supporting platform!


STRATEGY WHAT?

● What will you share on social?● What type of content?

●


Map out yourCUSTOMERJOURNEY


STRATEGY WHAT?

● Different content for different stage of the buying process:○ Awareness○ Interest/Consideration○ Conversion○ Loyalty


EducateEntertainEngageInspire


But also

SELL!


STRATEGY WHEN AND HOW OFTEN?

● It depends (on your goals)!● Best time to post depends on

your audience.

● Be consistent!


Quality over quantity


Social mediaGOALS

Understand your


ThinkLONG-TERMBut how long?


What’s yourROADMAP?


GOALS Where are you right now?● Social media audit (current state)

AND

Where do you want to go?● SMART goals (12 months & more specific for next 6

months)


Where are you right now?vs

Where do you want to go?


S.M.A.R.T. GOALSSpecific, Measurable, Achievable, Relevant and Timely

1.2.3.


SocialENGAGEMENT


LISTENFirst


Be socialBe engagingBe yourself


Schedule lessENGAGE more


QUESTIONSAsk


INTERESTEDBe genuinely


CONVERSATIONSStart new


More SOCIALLess Media!

STRATEGY - Lenka Koppova€¦ · Social Media STRATEGY Starting 2019 the right way... @lenkakopp...

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