Post on 15-Sep-2014
description
Storytelling in crowdfunding
#Springboard IoT˝April 2013
Alex Barrera (@abarrera)˝http://www.press42.com
HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Not for everybody
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Size matters
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Personal
connection
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Personal
VS
connection
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Pre-campaign: Get ready before...
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Locate fanatic
s
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Understand your fans Brave����������� ������������������ Hearts
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Interact and
involve them
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http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Avoid words like: “help”, “support”, or “fund”
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http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
MaKey MaKey
Pebbles
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3 types of videos
Product driven
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3 types of videos
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
3 types of videos
Why do stories work?
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Memory recollection Causation effect
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Memory recollection Causation effect Mirror neurons & Oxytocin
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Memory recollection Causation effect Mirror neurons & Oxytocin Oxytocin & Dopamine
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Why
How
What
Golden Circle
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Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Golden Circle
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Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
Robert McKee
A story is a universal human experience wrapped inside a culture-specific expression
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http://www.slideshare.net/press42 Alex Barrera (@abarrera)
expectation
result
GAP
Story beats
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http://www.slideshare.net/press42 Alex Barrera (@abarrera)
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Hero’s journey
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Double Fine Adventures
WTF?
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Double Fine Adventures
1. Off balance WTF
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Double Fine Adventures
You talking to me?!
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Double Fine Adventures
Drumming
Sky diving
Donate to charity (or something)
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Double Fine Adventures
Games!
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Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
Personal story
(credibility)
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Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
Avoid bragging (Accomplishment
rhetoric)
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Protagonist#1
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Double Fine Adventures
Adventure games!!
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Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
Connecting personal and professional
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Double Fine Adventures
Stuff of dreams and memories...
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Double Fine Adventures
Remember the good ol’ days?
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Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
Blame rhetoric aka underdog
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Double Fine Adventures
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Story beats
expectation
result
GAP antagonists
Object of desire (conscious or unconscious)
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YOU!#2
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Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
Hero’s Journey
(wise guy)5. Call to adventure!!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Noooooorggg!!!
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Double Fine Adventures
5. Call to adventure
6. Refusal of the call
Problem with publishers
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Double Fine Adventures
I’ll pay you!
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Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
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Double Fine Adventures
Not enough...
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Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
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Double Fine Adventures
But����������� ������������������ maybe...
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Double Fine Adventures
Down with the publishers!!
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Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark) Underdog theme
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
EUREKA!!
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Double Fine Adventures
9. Starts believing (Spark)
10. Solution
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Double Fine Adventures
Meet the team
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Double Fine Adventures
Just����������� ������������������ in����������� ������������������ case����������� ������������������ you����������� ������������������ forgot...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Fuck off!
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Double Fine Adventures
He’ll help... I hope!
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Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
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Double Fine Adventures
Rewards, rewards!
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Double Fine Adventures
This is how cool it will be...
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Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
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Double Fine Adventures
Nerd2
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Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
14. Extra connection (passion)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
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Double Fine Adventures
15. Crossing first thresholdAdventure, no fear, brave
14. Extra connection (passion)
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Double Fine Adventures
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
Not����������� ������������������ only����������� ������������������ collaboration...����������� ������������������ but����������� ������������������ COOL!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
15. Crossing first threshold
14. Extra connection (passion)
16. Repeat involvement (status)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
15. Crossing first threshold
14. Extra connection (passion)
16. Repeat involvement (status)
17. Pleaded funds Security, underdog budget
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
15. Crossing first threshold
14. Extra connection (passion)
16. Repeat involvement (status)
17. Pleaded funds
18. Final WTF
19. Final call to action
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Avoid Silos
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Story structure
1. Intro of the founder, who and why are you there?
2. Problem
3. Show the product
4. Describe features of the product
5. What will you do with the money
6. Empower your investors
7. Immediate call to action
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
1. Off balance WTF
2. Audience connection (passion)
3. Product introduction
4. Problem + nostalgia
Hero’s Journey
(wise guy)5. Call to adventure!!!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
5. Call to adventure
6. Refusal of the call
7. Implicit call to action
8. Group action call!
9. Starts believing (Spark) Underdog theme
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
9. Starts believing (Spark)
10. Solution
11. Team intro + background
12. Call to action (team)
13. Rewards
14. Extra connection (passion)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Double Fine Adventures
15. Crossing first threshold
14. Extra connection (passion)
16. Repeat involvement (status)
17. Pleaded funds
18. Final WTF
19. Final call to action
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonist#1
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Connection#2
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Underdog#3
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Team#4
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Rewards#5
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Calls to Action#6
DoUmo ArigatoU
http://www.press42.com alex@press42.com @42press / @abarrera
http://slideshare.net/press42
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)