HWTrek: Marketing for Crowdfunding

© 2015

Marketing for Crowdfunding

Agne Serpytyte, Digital Marketing DirectorTaiwan

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HardWare Begins Here

© 2015

5 Marketing Tips for Crowdfunding

1.Be Prepared

2.First Week – Best Week

3.It Needs to Look Good

4.You Are Solving a Problem, Not

Selling Features

5.Be Authentic

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1. Be Prepared

RESEARCH prepared

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TEAM prepared

COMMUNITY prepared

MEDIA prepared

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2. Fist Week - Best Week

Soft Launch (Day 1-3)

30% of goal

Hard Launch (day 2-6) 50%

of the goalGoGo Factor

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3. It has to look good

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Campaign video

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Product visual representation

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Product visual representation

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Visuals: Specs, Perks and Timeline

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Visualize all information that a person needs, to decide

if the product is for him/her.

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Story 1:

This is a dual-interface USB 3.0 and lightning

connector MLC flash drive compatible with iOS,

PC and Mac.

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4. You are solving problem,

not selling features

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Story 2:

It is an all-in-one iPhone, iPad, Mac and PC flash

drive that will help you to transfer your photos

and videos between devices when internet is not

available.

What problem are you solving?

HWTrek: Marketing for Crowdfunding

Marketing

Transcript of HWTrek: Marketing for Crowdfunding