Stop Feeling Shy - Digital Inspirationimg.labnol.org/files/adsense-tips.ppt · Stop Feeling Shy....

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India Blog Schoolhttp://blogschool.in

Digital Inspiration http://www.labnol.org

Stop Feeling Shy

Big is Better

useit.com

google.com

Colors & Fonts

What’s Your Style

Ads within content Ads adjacent to content

Light background behind ads

Blend Blend or complement

Dark background behind ads

Blend, complement, or contrast

Contrast or complement

Improve Relevance

Site Search

search.labnol.org

CPM, CPC or Link Units?

Placement Example

Ask Mom or CrazyEgg

Flickr - Test Google AdSense

Image Search

www.briansolis.com

Links and Citations

Help Search Engines Authority Good Anchor Text The Dreaded Back

Button

Flickr

Master Analytics

High CTR but Low CPM Track Problems Early

adsense-support@google.com

Bounce Rate Visitor Locations

AdSense Sandbox Referral Sources

Typical Mistakes Diluted Title / Slug

᾿My Personal Technology Blog ᾶ Why I Love My iPod῀

Too many pages with similar titles / content Make life easy for Advertisers

Wasting Visits NOINDEX, FOLLOW for tag pages

Allowing Stop Words in Comments Smart Pricing Feeling Complacent

If it ainᾼt broke, donᾼt fix it ᾶ Bad Idea

Fresh Contentsingle.php

feeds-rss2.php

See details

Steal Ideas

AdSense Case Studies Media Sites ᾶ CNN, NYT, Network 18, etc. Premium Publishers Webmaster World

Seniors Preferred Members

Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo

Selling Direct Ads Audience ᾶ Quantcast,

Visitor Surveys Ad Formats / Specs Deciding Ad Rates Payment Options Google Ad Manager Testimonials Make it Easy

http://www.bbcreachingmillions.com/ http://www.cnnmediainfo.com/ http://www.labnol.org/advertise/

Amit Agarwalhttp://www.labnol.org