Stop Feeling Shy - Digital Inspirationimg.labnol.org/files/adsense-tips.ppt · Stop Feeling Shy....

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India Blog School http://blogschool.in Digital Inspiratio http://www.labnol.org

Transcript of Stop Feeling Shy - Digital Inspirationimg.labnol.org/files/adsense-tips.ppt · Stop Feeling Shy....

Page 1: Stop Feeling Shy - Digital Inspirationimg.labnol.org/files/adsense-tips.ppt · Stop Feeling Shy. Big is Better. useit.com. google.com. Colors & Fonts. What’s Your Style Ads within

India Blog Schoolhttp://blogschool.in

Digital Inspiration http://www.labnol.org

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Stop Feeling Shy

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Big is Better

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useit.com

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google.com

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Colors & Fonts

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What’s Your Style

Ads within content Ads adjacent to content

Light background behind ads

Blend Blend or complement

Dark background behind ads

Blend, complement, or contrast

Contrast or complement

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Improve Relevance

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Site Search

search.labnol.org

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CPM, CPC or Link Units?

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Placement Example

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Ask Mom or CrazyEgg

Flickr - Test Google AdSense

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Image Search

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www.briansolis.com

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Links and Citations

Help Search Engines Authority Good Anchor Text The Dreaded Back

Button

Flickr

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Master Analytics

High CTR but Low CPM Track Problems Early

[email protected]

Bounce Rate Visitor Locations

AdSense Sandbox Referral Sources

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Typical Mistakes Diluted Title / Slug

᾿My Personal Technology Blog ᾶ Why I Love My iPod῀

Too many pages with similar titles / content Make life easy for Advertisers

Wasting Visits NOINDEX, FOLLOW for tag pages

Allowing Stop Words in Comments Smart Pricing Feeling Complacent

If it ainᾼt broke, donᾼt fix it ᾶ Bad Idea

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Fresh Contentsingle.php

feeds-rss2.php

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See details

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Steal Ideas

AdSense Case Studies Media Sites ᾶ CNN, NYT, Network 18, etc. Premium Publishers Webmaster World

Seniors Preferred Members

Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo

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Selling Direct Ads Audience ᾶ Quantcast,

Visitor Surveys Ad Formats / Specs Deciding Ad Rates Payment Options Google Ad Manager Testimonials Make it Easy

http://www.bbcreachingmillions.com/ http://www.cnnmediainfo.com/ http://www.labnol.org/advertise/

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Amit Agarwalhttp://www.labnol.org