Managing Your Online Presence   

David Strom

St. Louis Innovation Camp

February 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

It is the brave new world

• New technologies and tools

• Not just about having a Web site

• Or an email list

• Or a FaceTwitLinkSpace account

http://strominator.com (c) David Strom 2010

Why blogs are better

• No programming required

• Easy to make frequent updates

• Easy to quickly change the appearance of your pages

• Automatic posting of your content to Google’s search index

http://strominator.com (c) David Strom 2010

Blog choices

Wordpress.com

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

How to setup your own Internet domain name

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

Twitter for instant notification

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

How not to use Twitter!

http://strominator.com (c) David Strom 2010

“Motrin Moms”

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How to identify yourself vs. your company

http://strominator.com (c) David Strom 2010

New tools to complement Twitter

• Slideshare

• Yammer

• Ping.fm

• Buzzable

• Twhirl

• Twitterific for iPhone

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

Yammer

http://strominator.com (c) David Strom 2010

Ping.fm

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

Set up a mailing list to send out regular information to your clients

• Free: Yahoo Groups

• Cheap: Mailman on EMWD.com ($4/mo)

• Expensive: ConstantContact.com ($30/mo and up)

http://strominator.com (c) David Strom 2010

Yahoo

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

Mailman

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

Constant Contact

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

http://strominator.com (c) David Strom 2010

Choose success metrics

• Reduction in support calls

• Positive press mentions

• Important customer wins

• Increase in sales

Questions?

David Strom

david@strom.com

http://webinformant.tv

(310) 857-6867