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Stl Innovation Camp Feb 2010
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Transcript of Stl Innovation Camp Feb 2010
Managing Your Online Presence
David Strom
St. Louis Innovation Camp
February 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
It is the brave new world
• New technologies and tools
• Not just about having a Web site
• Or an email list
• Or a FaceTwitLinkSpace account
http://strominator.com (c) David Strom 2010
Why blogs are better
• No programming required
• Easy to make frequent updates
• Easy to quickly change the appearance of your pages
• Automatic posting of your content to Google’s search index
http://strominator.com (c) David Strom 2010
Blog choices
Wordpress.com
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
How to setup your own Internet domain name
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Twitter for instant notification
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
How not to use Twitter!
http://strominator.com (c) David Strom 2010
“Motrin Moms”
http://strominator.com (c) David Strom 2010
How to identify yourself vs. your company
http://strominator.com (c) David Strom 2010
New tools to complement Twitter
• Slideshare
• Yammer
• Ping.fm
• Buzzable
• Twhirl
• Twitterific for iPhone
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Yammer
http://strominator.com (c) David Strom 2010
Ping.fm
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Set up a mailing list to send out regular information to your clients
• Free: Yahoo Groups
• Cheap: Mailman on EMWD.com ($4/mo)
• Expensive: ConstantContact.com ($30/mo and up)
http://strominator.com (c) David Strom 2010
Yahoo
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Mailman
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Constant Contact
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Choose success metrics
• Reduction in support calls
• Positive press mentions
• Important customer wins
• Increase in sales
Questions?
David Strom
http://webinformant.tv
(310) 857-6867