Secrets of St. Louis’ Top In!uencersCommon traits and habits among top in!uential personalities of the STL Index Top 100

Brad Hogenmiller (@javastl)

VOLUME

3.96 tweets per dayby general public

VOLUME

3.96 tweets per dayby general public

13.1 tweets per dayby the top 100

VOLUME

1.13 replies per dayby general public

VOLUME

1.13 replies per dayby general public

2.64 replies per dayby the top 100

VOLUME

1%portion of active tweeps in the top 100

VOLUME

1%portion of active tweeps in the top 100

3.4%percentage of total tweets by the top 100

FOLLOWS

244number of people the average St. Louisan follows

FOLLOWS

244number of people the average St. Louisan follows

3,513number of people the average top 100 tweep follows

FOLLOWERS

236number of followers the average St. Louisan has

FOLLOWERS

236number of followers the average St. Louisan has

20,770number of followers the average top 100 tweep has

TIME ON TWITTER

years on Twitter by average St. Louisan1.29

TIME ON TWITTER

years on Twitter by average St. Louisan1.29

years on Twitter by average top 100 tweep2.51

TIME ON TWITTER

years on Twitter by average St. Louisan1.29

years on Twitter by average top 100 tweep2.51

only three people in STL were on Twitter before @davegray (two appear to be related to @jack)

4+

TIMING

FRI most popular weekday for average St. Louisan tweeps and tweets

TUE least popular weekday for average St. Louisan tweeps and tweets

TIMING

TUE most popular weekday for average top 1,000 tweeps and tweets

FRI least popular weekday for average top 1,000 tweeps and tweets

LINKS

STLtoday.commost popular domain tweeted from top 100

Twitpic.com93 of the top 100 linked to this domain

HASHTAGS

Most Popular Hashtags Used by Top 100

1 #STL

HASHTAGS

Most Popular Hashtags Used by Top 100

1 #STL*

*82/100 used this hashtag (tweeted 5,676 so far in 2011)

HASHTAGS

Most Popular Hashtags Used by Top 100

2 #FF1 #STL

HASHTAGS

3 #winning

Most Popular Hashtags Used by Top 100

2 #FF1 #STL

HASHTAGS

3 #winning*

Most Popular Hashtags Used by Top 100

2 #FF1 #STL

*

LOCAL BRANDS

1. Cardinals (79/100)2. Rams (58/100)3. Busch (55/100)4. Blues (49/100)5. Lambert (49/100)

Brand Mentions By Top 100

MENTIONED

1. @MayorSlay (45/100)2. @Rizzotees (43/100)3. @RiverfrontTimes (38/100)4. @Addthis (37/100)5. @Youtube (37/100)

Tweep Mentions By Top 100

THANKS

#STLi