Post on 31-Oct-2014
description
Startup UCLA Accelerated product design & development cadence
Courtney Hemphill Partner & Tech Lead @chemphill @carbonfive courtney@carbonfive.com
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Acceleration
Startups & Growth
Enterprise
Aardvark
Results•3k questions per day
•90k users
•56% engaged users
•Sold to Google for $50M on $6M of funding
ConsultingMD
Outcomes• 1 million people covered under the
service
• 200 medical experts including the chief of surgery at Massachusetts General Hospital
• HIPAA compliant and cloud-based
• Raised $10M in series A
Product Management
Research Strategy Design Build SupportRelease
Discovery
Handoff
Design Engineering
Handoff
Waterfall
Handoff
1-3 months 2-4 months 6-12 months
Product Team
Learn Build Measure
Agile Development + Lean Startup
1 week
Agile XP Development• adaptive planning
• evolutionary development
• early delivery
• continuous improvement
• rapid and flexible response to change
Design
Development
Feat
ure
Dev
elop
men
t
Time
Product Owner
!
} Product Team Skills
1 week 2 weeks 3 weeks
Design
Development
Feat
ure
Dev
elop
men
tProduct Owner
!
} Product Team
Iteration 0
Discovery & Planning
Mon Tues Wed Thurs Fri
Reflect & Define Specify Build Build & Prep Test
Product Design Sprints
Iteration 0
Design Thinking
P
Personas
6-up Sketching
Experience Maps
User Flows
Monday
Hypothesis Definition
What is your highest risk, highest reward feature?
Costs vs. BenefitsPlace your epics or stories as a mechanism for prioritization
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!$ !!!
$$$ !
$$$ !!!
$ !
Clean Up and Prep
Tuesday
The Art of Story Writing
Title (one line describing the story) Narrative: As a [role] I want [feature] So that [benefit] Acceptance Criteria: (presented as Scenarios) Scenario 1: Title Given [context] And [some more context]... When [event] Then [outcome] And [another outcome]...
Story Template
Story Breakdown, Estimation & Prioritization
Whiteboard Wireframing
Pair Sketching
Wednesday & Thursday
Feature Development
Just in Time Design
Living Style Guide & Visual Assets
Designer/Developer Pairing
Designer/Developer Pairing
Story Acceptance(yay!)
Friday
Customer Feedback Prep
What are you testing? !
What methods will you use to test? !
Broad or specific?
Feedback Session
Five on Friday
Hybrid Prototyping
Capture Customer FeedbackStickies
Audio
Video
Notes
stickies.io
Retrospective
Discipline
Foundations
FoundationsConversations story writing, milestone planning, acceptance
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FoundationsConversations story writing, milestone planning, acceptance !
Culture cross-functional teams, design, and dev integration !
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FoundationsConversations story writing, milestone planning, acceptance !
Culture cross-functional teams, design, and dev integration !
Cadance short term solution-focused product development
Resources and References• Agile XP - http://www.amazon.com/Extreme-Programming-Explained-
Embrace-Edition/dp/0321278658
• Google Ventures Product Design Sprints - http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups
• Design Thinking d.school Bootcamp - http://dschool.stanford.edu/use-our-methods/the-bootcamp-bootleg
• BDD Storywriting - http://dannorth.net/whats-in-a-story
• Pivotal Tracker(http://pivotaltracker.com) & Trello (https://trello.com/)
• Storymapper.io (http://storymapper.io)
• Stickies.io (http://stickies.io)