My Story

Director of Venture Support at SSG.

Co-founder of WhyDev, and PhD candidate at University of Melbourne

@whydev @bjrigby

Run two crowdfunding campaigns, and personally launched over 100.

• Do Good Bus Hands

What’s Going On?

YES

Image by Michael Dawes

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The Age, March 23 2014

“It's May 27, 1967 – Australia's referendum on Aboriginal rights. Two women unite as a family come to terms with the prospect of change.”

Why crowdfund?

• Engaging and game-like• Transparency around goals and

outcomes• Market validation• Advice and other forms of support• Great for events/product

launches/building community• High success rate• You can start now

Why do we part with our money?

• An expectation of future financial return (investing)

• A good or service we want (shopping)

• A future we hope to see (philanthropy)

• A friend or community we want to support (relationships)

Why do we part with our money?

• An expectation of future financial return (investing)

• A good or service we want (shopping)

• A future we hope to see (philanthropy)

• A friend or community we want to support (relationships)

• One where people are central to winning the campaign

• Mobilise the community as a movement and your campaign as an amplifier.

Empower anyone, anywhere with a great idea to create new futures for their communities.

How it works

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Case-study: Vote Yes Film

About the Film

VOTE YES is a short film by emerging writer/director Nick Waterman.

This ambitious and culturally significant project requires a further $20,000 to help complete the production of what is to be an important and politically powerful short film.

During 2014, VOTE YES will be screened by RECOGNISE to create awareness and support for the constitutional recognition of Aboriginal and Torres Strait Islander peoples. This will include a special RECOGNISE media event, educational presentations at universities and schools, and worldwide film festival screenings.

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Director’s Statement

VOTES YES shines a torch on a little-remembered moment in Australia’s recent history that forever changed our nation. It is a story about an awakening. The awakening of my own exploration of national identity and, almost 50 years earlier, the awakening of the Australian consciousness.

VOTE YES celebrates the achievement of 1967 without glossing over the racism and sexism, which continued, and continues, to exist within Australian society. Through partnering with RECOGNISE my hope is to reach a wide and diverse audience of Australians, to help reignite the new movement for constitutional change.

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Cast

•Miranda Tapsell (The Sapphires)

•Mirrah Foulkes (Top of the Lake, Animal Kingdom)

•Nathan Page (Miss Fisher’s Murder Mysteries) 

Tipping Point Goal: $16,000

Total Funding Goal: $20,000

Your donation would be greatly appreciated to help realise this powerful and important national story as we seek to bring on further constitutional change.

All donations will go towards ‘on screen’ post-production costs, licensing fees of archival sound and music, and marketing and distribution costs to bring this film to exhibition.

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Offering Rewards That Work

• Acknowledgement• Events• Swag• Souvenirs/crafts• Objects created by the project itself• Unique experiences or items• Access to the team/skills/services offered

Things to consider

• Be comfortable spending funds on rewards (you can budget for this in your tipping point)

• Make your rewards relevant• Find rewards which do double-duty• Create “money can’t buy”

experiences.• Provide value• Have a decent number of levels.