Lecturer : Dy Chhunsong

Subject: Global Business Management

Group Members

• Group Member: 1. Sothy Salina ID: 708312. Orm Mealea 652123. Sin Phearith4. Sim Sophearun5. Leangheng

ContentIntroduction to business research 1. Executive Summary

Vision, Mission, Goals Key to success Start-up Summary

2. Products and Services3. Market Analysis and Business Strategies

SWOT Analysis Competitor Analysis Advertising and Promotion

4. Operation Management Organizational Structure Business

5. Financial Plan

Business Research

• California is home to eight of the 50 most crowded urban areas in the United States, Long Beach is 36th of the most populous city in United Sate and 6th populous city in California.

• The population in California is 39,250,017 people in 2016

• Long beach= 474,140people (2015)• Asian: 59,496 People • Cambodia 4% (20000) in Long Beach

Location: Long Beach It is about 1200 Ft2

1872 $/month (5 Year contract)

1. Executive Summary• Asian House Restaurant provides a unique and

relaxing to have meals experience similar to have meals at home for our customers.

• We do not use MSG into foods.• We decorate on food to be cleaned and look

well with good taste.• Make customers feel closed and warm to get to

eat into our restaurant.• Capital: 200,000$ equally for 5 shareholders.• Staffs: 6 people.

VisionWe provide quality meals in reasonable

prices with good service.

Mission• We decorate on foods to be cleaned and look

well with good taste.• We provide a unique and relaxing to have meals

experience similar to have meals at home. • We will be mindful of the well being to our

customers and staffs to treat and respect each other just like we would be at our own home.

• Make customers feel closed and warm to get to eat into our restaurant.

Goals• We plan to have own restaurant no more

renting after 10 years of operating business • We plan to offer additional catering services• Build brand recognition and extend more

branches.

Key to success• We serve customers with morality.• We provide foods and drinks in hygiene.• We do not use MSG into foods.• Be opened mind and friendly to all type of

customers.

Start Up CostDescription Quality Price per unit Amount

Prepaid rental fee 12 months $1,872.00 $22,464.00

Shop decoration $46,000.00 $46,000.00

Computers 1 $1,000.00 $1,000.00

LCD 1 $600 $600.00

Air conditioner 3 $1,000 $3,000.00

Kitchen Equipment $70,000.00 $70,000.00

Uniforms 14 $50 $700

Security camera 3 $110 $330.00

Insurance $3,000.00 $36,000.00

Total $180,094.00

2. Products and Services

PROHOK KTISAMOK TREY Sweet Pork

Salad

Fried rice

Kor Ko

Lapp (Pork, Beef, and Seafood)

Tum Yam

Lok Lak

3. Market Analysis and Business Strategies

Strength - Quality food- No MSG- Good Services- Acceptable price- Authentic taste

Weakness- New Law regulation- Less Capital - Brand Recognition- Lack of Capital

SWOT

Threads- Political Stability- Existing Company - Inflation - Rising operating costs

Opportunity - People love to try

new taste - Experience to

global market entrance

Khmer60%

Other 40%

Target Customers:

Competitors

4. Operation Management

-Organizational Structure:ChiefCustomer Service and CashierCleaner

-Business Hours 10 am- 10 pm

-Advertising: – Grand Opening– Social Network Sites– Use a Website– Connect with Tourists– Word of mouth

-Promotion:

– 10 % Discount for occasional season– Membership – Coupon – Take a way ( free delivery for nearby location)

5. Financial PlanPersonal Plan

Each employee work 6 h Monthly Y 1 Y 2 Y 3 Y 4

2 Chef ($11/hr) $ 3,960.00 $ 47,520.00 $ 47,520.00 $ 47,520.00 $ 47,520.00

3 Waiter/Waiter ($9/hr) $ 4,860.00 $ 58,320.00 $ 58,320.00 $ 58,320.00 $ 58,320.00

2 Cleaner ($7/hr) $ 2,520.00 $ 30,240.00 $ 30,240.00 $ 30,240.00 $ 30,240.00

Total $ 11,340.00 $ 136,080.00 $ 136,080.00 $ 136,080.00 $ 136,080.00

*** Each employee works only 6 hours

Financial Plan

*** 1st year: average sales 50 customers per day.The year after increase by 25%.

Average Sales Y 1 Y 2 Y 3 Y 4

Unit sale18,250

22,813 28,516 35,645

Food price 13.50 13.50 13.50 13.50

Total revenue 246,375 307,969 384,961 481,201

Sales Forecast

Y 1 Y 2 Y 3 Y 4

Sale Revenue $ 246,375.00

$ 307,968.75

$ 384,960.94

$ 481,201.17

Cost of Goods Sold $ 73,000.00

$ 91,250.00

$ 114,062.50

$ 142,578.13

Gross Profit Margin $ 173,375.00

$ 216,718.75

$ 270,898.44

$ 338,623.05

Operation Expense Internet Expense (19.99/6Mbps)

$ 239.88

$ 239.88

$ 239.88

$ 239.88

Salary Expense $ 136,080.00

$ 136,080.00

$ 136,080.00

$ 136,080.00

Utilities ($1,000 monthly) $ 12,000.00

$ 12,000.00

$ 12,000.00

$ 12,000.00

Supply expense $ 5,000.00

$ 5,000.00

$ 5,000.00

$ 5,000.00

Advertising $ 3,600.00

$ 3,600.00

$ 3,600.00

$ 3,600.00

Total Operation Expense $ 156,919.88

$ 156,919.88

$ 156,919.88

$ 156,919.88

Profit Before Tax $ 16,455.12

$ 59,798.87

$ 113,978.56

$ 181,703.17

Tax on profit $ -

$ 9,949.72

$ 27,701.64

$ 54,114.24

Net Profit/Net Loss $ 16,455.12

$ 49,849.15

$ 86,276.92

$ 127,588.93

Financial PlanASIA HOUSE RESTAURANT

Income Statement

For the Projected Year Y1, Y2, Y2,and Y3

Financial Plan• Break-Even Analysis

Fixed Cost: $180,000 + operating expense

Variable Cost: $4 + Tax on profit

Avg. Unit Price: $13.50

Units Average Price Total Revenue Fixed Cost Variable Cost Total Cost Profit/Loss

0 $ 13.50 0 $ 807,679.52 0 $ 807,679.52

$ (807,679.52)

18,250 $ 13.50 $ 246,375.00 $ 807,679.52 $ 73,000.00 $ 880,679.52

$ (634,304.52)

41,063 $ 13.50 $ 554,343.75 $ 807,679.52 $ 174,199.72 $ 981,879.24

$ (427,535.49)

69,578 $ 13.50 $ 939,304.69 $ 807,679.52 $ 315,963.85 $ 1,123,643.37

$ (184,338.69)

105,223 $ 13.50 $ 1,420,505.86 $ 807,679.52 $ 512,656.22 $ 1,320,335.74

$ 100,170.12

Financial Plan• Break-Even Analysis

1 2 3 4 5 $-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$1,000,000.00

$1,200,000.00

$1,400,000.00

$1,600,000.00 Break-Even Analysis

Total Revenue Total Cost

References

• http://www.census.gov/popclock/• https://en.wikipedia.org/wiki/List_of_U.S._

cities_with_large_Cambodian-American_populations

Thank you