Social Media Analyticsmade “Simples”

QuickTime™ and a decompressor

are needed to see this picture.

Moo.com Example business

QuickTime™ and a decompressor

are needed to see this picture.

Moo.com Social Brand

Break it into 4 sections

1) How to monitor buzz

2) How to listen

3) How to estimate brand awareness

4) Tracking traffic & clicks

Monitoring buzz

about a product or service

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

“What the hell is buzz?”

Buzz =

Buzz =

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

How?

Be in Control use alerts

Use Free Services

Listeningto fans

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture. “Why should I listen?”

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

How?

Estimating brand

awareness and share of voice

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

“But people know

my brand”

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

How?

Tracking traffic clicks

to a landing page

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

“I need moresales notchit chat”

How?

QuickTime™ and a decompressor

are needed to see this picture.

How?

QuickTime™ and a decompressor

are needed to see this picture.

“Any Questions see the chick at

the front”