Socialmedia analytics
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Transcript of Socialmedia analytics
Social Media Analyticsmade “Simples”
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Moo.com Example business
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Moo.com Social Brand
Break it into 4 sections
1) How to monitor buzz
2) How to listen
3) How to estimate brand awareness
4) Tracking traffic & clicks
Monitoring buzz
about a product or service
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“What the hell is buzz?”
Buzz =
Buzz =
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How?
Be in Control use alerts
Use Free Services
Listeningto fans
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QuickTime™ and a decompressor
are needed to see this picture. “Why should I listen?”
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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How?
Estimating brand
awareness and share of voice
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“But people know
my brand”
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QuickTime™ and a decompressor
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How?
Tracking traffic clicks
to a landing page
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“I need moresales notchit chat”
How?
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How?
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“Any Questions see the chick at
the front”