PowerLunch York 2010

Making Social Media Work for YOU

SPEAK UP! Text @wif23122 + your message to

87884

Or tweet with #PLY10

How do people find you or your

business?

Googling yourself…

What do the search results say about you or your

business?

Can you control your Google search results?

YOU CAN!

What do you want to find?Positive, career/business building results

What we’ll cover

• The Why• The How• The ROI• The What• The Who• The BEST• Where to learn more

Why?

• Powerful new ways to communicate and share information, ideas, movements and brands

• Exponential networking• Millions of people online everyday• Shaping the social, political and corporate landscape• Google factor• It’s FREE**

**Time investment required

Examples

• Blogs (and RSS)• Boards/forums• Online communities• Consumer reviews• Photo/video sharing• Wikis• Virtual worlds• Online gaming

POST

Measuring ROI

Not everything that can be counted counts, and not everything that counts can be counted.

- Albert Einstein

Measuring ROI• Qualitative

measurement

– Share of conversation

– Brand perception

– Engagement

– Tone of digital dialogue

– Relationships

• Quantitative measurement

– Downloads/installs

– Memberships

– Real market share

– Sales

– Site ranking

• What’s the point?• Not just for college

kids• Privacy Settings

• Companies on Facebook– Communicating, not

advertising– Big and small brands– 1.5 million local businesses

have Facebook pages

Graphics by Muhammad Saleem

• Facebook Fan Pages– Vanity addresses– What is your goal?– Replicate the

personality of your business

– Extreme target marketing

– Conversations and content, not advertising

– Slow and steady wins the race

• What you may not know:– Degrees of separation– Groups– Alerts– Applications– Recommendations

Blogs: News or Diary?

• Can be both!– Reverse chronological order– Comments, links– RSS – Real Simple Syndication

• How to use it, Google Reader

– The Blogosphere• WordPress, LiveJournal, Blogspot, Blogger, TypePad

– A great way to learn something new• www.Mashable.com • www.Alltop.com

• What are you doing? – 140 characters or less– Who cares?– Location based– Real time– Searching/Listening

• First majorly popular social networking site– Differs strongly in profile customization

• Stereotypes– Scantily clad pictures– Music on every profile– Search lends itself to dating/solicitation

• Mobile devices & apps• Geo-locating– FourSquare, Gowalla, Yelp

• Cause-related social efforts– Pepsi Refresh

• Internet TV & Radio– Hulu, Fancast, Pandora, Last.fm

• Presentation software– Slideshare, Webinars + live tweeting

Latest Trends

Your Personal Brandhttp://www.google.com/profiles

Etiquette Lessons

• Say hi!• Don’t spam• Personal vs. professional• Politeness counts• Don’t let trolls get your goat• Take responsibility and admit mistakes• Listen

A few last thoughts

• Serve a need; make life easier or more exciting

• Think like a reader/user– “What’s in it for me?”

• Freshness factor• Keep it real– Social networks can see right

through a FAKE– Authenticity is king

Case Studies

• www.Pepsi.com• www.WhiteHouse.gov• www.blogs.zappos.com • www.Southwest.com

– http://www.facebook.com/Southwest?int=GFOOTER-TOP-FACEBOOK

More Learning

• www.awarenessnetworks.com – Great FREE webinars, articles

• www.ChrisBrogan.com– Author and major thought leader in Social Media– Check out his “Best Of” section

• www.Mashable.com– Like CNN for all things social media

• www.Problogger.net – Tips on starting a blog and generating constant content

• Google

Stay in Touch!

www.diousa.com Contact us! We can help with seminars,

consulting and more.

Khalter@diousa.com www.twitter.com/KatyHaltertop

http://www.linkedin.com/in/KatyHalter