Post on 28-Nov-2014
description
Social Media per le agenzie di ricerca e selezione
23 settembre 2014
Search & Staffing - Team Italy
Media Onboarding, Analysis & Reporting Media Solutions & Strategy
Sales Executive - Main Point of Contact
Recruiting Products Consultant Technical Support Consultants
THE WORLD IS
CHANGING FAST…
Candidates & Clients
More Connectivity
More Choice
More Channels
1980’s 1990’s 2000’s 2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE The definitive professional
publishing platform
NETWORK We connect the world’s
professionals
IDENTITY The professional profile
of record
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
LINKEDIN HAS
EVERY AUDIENCE YOU CARE ABOUT…
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT
ENGAGE
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
YOUR LINKEDIN JOURNEY
STARTS HERE
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED CAMPAIGNS
300% Follower base increase - Symphony Teleca
LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
Recruiters have 10x more traffic than the average member 10x
of page views are members looking at members 76%
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
A COMPANY PRESENCE ENGAGE
COMPANY PAGE
Continue to post content to your followers
Use the top banner to show what your business does
Include a link to your website to improve SEO
KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
313M
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
CONTENT UPDATES
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
YOUR LINKEDIN JOURNEY
RECRUIT ENGAGE BUILD
PROMOTE YOUR JOBS TO THE BEST
CANDIDATES & CONSULTANTS RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
RECRUITERS SHOULD
USE THE NETWORK RECRUIT
SHARE JOBS
Post jobs to your network:
Your consultants have networks on LinkedIn
Make sure that they are sharing relevant opportunities to these networks regularly
PROACTIVELY SOURCE CANDIDATES & CONSULTANTS
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and Collaboration tools 78%
Followers are
78% more likely to respond to
an InMail
Fo
llow
ers
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT
Questions?