Social Recruiting Made Simple

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Presented by

Steven Duque Recruiting Innovation & Optimization Evangelist

#socialreach@StevenDuque@BullhornReach

Questions? Just ask, or email me at sduque@bullhorn.com.

Agenda

1. Foundation: Background Info- Social Media Adoption

- Social Media Trends

2. On the Hill: Strategy & Rationale- Relationship Building

- Community

3. In the Trenches: Tactics & Best Practices- Broadcasting

- Engaging

- Monitoring

foundation: background

social media adoption

Social Media Users by Age

62% of people on social networks are of the “professional” age

Social Media Users by Age

64%61%78%

Source: Google Ad Planner 2011, US Demographics Data

NETWORK% of 35+ USERS

512m122m78m

# of 35+ USERS

Social Media Users by Age

383944

NETWORK AVG. AGE

Source: Google Ad Planner 2011, US Demographics Data

Social Media Usage by Time

Time Spent Online

8.4 hrs.Amount of time

“professional”-aged Americans spend per

month on social channels.

Facebook’s Ascent

A Changing Workplace: Social Inboxes Checked Regularly

All Responses

Source: People—On the Go 2010 Report, Pierre Khawand

A Changing Workplace: Social Inboxes Checked Regularly

Source: People—On the Go 2010 Report, Pierre Khawand

Top Management

TRENDS

segmentation

visualization

social-ization

Getting started isn’t so bad

Agenda

1. Foundation: Background Info- Social Media Adoption

- Social Media Trends

2. On the Hill: Strategy & Rationale- Relationship Building

- Community

3. In the Trenches: Tactics & Best Practices- Broadcasting

- Engaging

- Monitoring

on the hill: strategy & rationale

RELATIONSHIP BUILDING

Building Trust

put a face to the copy

Relationship Building

Old School – Always Be Closing

Building Trust

New School – Always Be Authentic

Branding

Corporate Personal

Branding

Convergence

COMMUNITY

Discussion

Groups Hashtags (#) Page

Education & Self-Improvement

Answers Hashtags (#) Page Wall

but….

Education & Self-Improvement

in the trenches: tactics & best practices

Don’t be this guy

Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job!

Job! Job! Job!

It all depends on your variables

32krecruiters

Expectations vary across channels

“Social” isn’t a single category

ENGAGING

Relevance Checklist

Helpful Educational Informational Conversational …

Being “relevant” is being:

Add value to connections’professional lives online.

Multimedia

MONITORING

Monitoring

follow the leader

Monitoring

uncover best practices through metrics

Monitoring

infotriage

How We Can Help – Create Your Free Account

Efficiency• Broadcast your open jobs and content to your core social

channels at once• Automate jobs re-posting• Prioritize connections to engage with Radar

Effectiveness• Get a birds-eye view of social recruiting performance• Monitor proportionate amount of traffic driven by channels• Measure efficacy of update messages

www.bullhornreach.com

sduque@bullhorn.com

Steven Duque Recruiting Innovation & Optimization Evangelist