Parachute Digital loves Social MediaBut only when it’s the right fit for your business

Who we’ve helped

How we help them (with social media)• Social media guidelines & documentation

• Social media curation and moderation

• Social media competitive analysis

• Social media strategy

• Social media content planning• Blogging• Video• Engagement objectives

• Infographics• Polls & surveys• Images

• Social media customer service

• Social media advertising

• Social media reporting

Social media guidelines & moderationResponse assessment and planning

Social media response

Social media moderation

Social media roles & responsibilities

Social media approach & guidelines

Social media strategy

Using social media for the right reasons- For the customers and community as well

as the business.

Always start by watching & listening

Social media strategy

• Determining the best avenue to achieve the business & marketing goals - Brand awareness, customer retention, community engagement, online sales acquisition, customer service.

• Knowing the right place to be, for instance;• Pinterest may work well for a retail client• LinkedIn for B2B messages and talent acquisition• Facebook for general brand awareness and customer

service• Instagram for business with visual/ artistic content• YouTube for brand awareness and engagement• StumbleUpon for traffic generation and SEO• Twitter for fast moving, news/ fact based media.

Social media strategyUnderstanding where social & advertising overlap

Social media content planning

Content creation, curation and moderation

Social media content planning

• Messages• And the corresponding website or social content to drive them to

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• Call to actions• User needs & wants and• Business desired outcomes

• Images – Infographics and Videos• Highest engagement rates

• Offers – Exclusives – Competitions• Keeps the community loyal and active

• Polls & Survey’s/ Data Capture• Added value for the business

• Customer Services and moderation• Because customers will be talking about your brand anyway.

Social media content planning

Social customer service

Be where they are already talking about your brand

Social media guidelines in practice

Social media – Online advertising

Build your community or drive enquiry & acquisition

Online advertising - social

Social media advertising

Social media measurement

Reporting, analysis and optimisation

Understanding the important metrics

• The important things to measure in social media are• Reach & Sharing. The ability to reach friends of fans• Engagement. The comments, likes, shares of posts• Retention. Are you able to keep your audience active?• Traffic. Does your social media audience also visit your

website?• ROI. Does your social media activity drive traffic,

conversion to leads or sales, drive word of mouth

Of course the volume of likes and followers you have is sometimes important, but growing your community size should not be the primary objective of engaging in the social media space.

Holistic measurement

Social media measurement tools

Questions?