Social Media Work By Parachute Digital
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Transcript of Social Media Work By Parachute Digital
Parachute Digital loves Social MediaBut only when it’s the right fit for your business
Who we’ve helped
How we help them (with social media)• Social media guidelines & documentation
• Social media curation and moderation
• Social media competitive analysis
• Social media strategy
• Social media content planning• Blogging• Video• Engagement objectives
• Infographics• Polls & surveys• Images
• Social media customer service
• Social media advertising
• Social media reporting
Social media guidelines & moderationResponse assessment and planning
Social media response
Social media moderation
Social media roles & responsibilities
Social media approach & guidelines
Social media strategy
Using social media for the right reasons- For the customers and community as well
as the business.
Always start by watching & listening
Social media strategy
• Determining the best avenue to achieve the business & marketing goals - Brand awareness, customer retention, community engagement, online sales acquisition, customer service.
• Knowing the right place to be, for instance;• Pinterest may work well for a retail client• LinkedIn for B2B messages and talent acquisition• Facebook for general brand awareness and customer
service• Instagram for business with visual/ artistic content• YouTube for brand awareness and engagement• StumbleUpon for traffic generation and SEO• Twitter for fast moving, news/ fact based media.
Social media strategyUnderstanding where social & advertising overlap
Social media content planning
Content creation, curation and moderation
Social media content planning
• Messages• And the corresponding website or social content to drive them to
learn more
• Call to actions• User needs & wants and• Business desired outcomes
• Images – Infographics and Videos• Highest engagement rates
• Offers – Exclusives – Competitions• Keeps the community loyal and active
• Polls & Survey’s/ Data Capture• Added value for the business
• Customer Services and moderation• Because customers will be talking about your brand anyway.
Social media content planning
Social customer service
Be where they are already talking about your brand
Social media guidelines in practice
Social media – Online advertising
Build your community or drive enquiry & acquisition
Online advertising - social
Social media advertising
Social media measurement
Reporting, analysis and optimisation
Understanding the important metrics
• The important things to measure in social media are• Reach & Sharing. The ability to reach friends of fans• Engagement. The comments, likes, shares of posts• Retention. Are you able to keep your audience active?• Traffic. Does your social media audience also visit your
website?• ROI. Does your social media activity drive traffic,
conversion to leads or sales, drive word of mouth
Of course the volume of likes and followers you have is sometimes important, but growing your community size should not be the primary objective of engaging in the social media space.
Holistic measurement
Social media measurement tools
Questions?