Post on 30-Dec-2015
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Social Media: What Is It and Why Should I Care?
Andrew Westgarth12th June 2012
http://www.andrewwestgarth.co.uk/blog http://twitter.com/apwestgarth
Please append tweets, status updates with
#BCSTeesSocMed
Session Hashtag
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What is Social Media/Networking? Guide to the Major Networks
Facebook Twitter LinkedIn YouTube FourSquare/Gowalla Flickr and Google+
Key Tenants for Success Tooling Analytics Resources
Agenda
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Technical Architect at Sage UK ASP.Net Code Monkey Co-founder of North East Bytes (@NEBytes)
User group for IT Pros and Devs in North East @DDDNorth Founder and Organiser Very Interested in Wartime exploits of 617 Squadron – the Dam
Busters Microsoft Most Valuable Professional for Internet Information
Services (ASP.Net & IIS) mail@hawaythelads.co.uk Twitter.com/apwestgarth www.andrewwestgarth.co.uk/blog
Monkey Business
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Social Media A group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content Kaplan and Haenlein
What is Social Media/Networking?
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Closed network with over 750 million active users!
50% of users login every day! Benefits
Very targeted Close Only deal with People Huge amount of data to mine and use for
advertising
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Real time network connecting people based on interests
Each Tweet is 140 characters in length Massive amount of data to be mined Benefits
Don’t have to contribute; can just listen; more benefit with contribution
Short and direct messaging Instant, up to date, real time
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Social Network for Professionals Networks highlighted over three levels Many companies use LinkedIn for
recruitment Benefits
Very much focussed around business and professional relationships
Targeted, relevant information
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Network for sharing user generated content More than 2 BILLION viewers every day Every minute 24 hours of video is uploaded Benefits
Content generated by users Brand focussed Ability to tailor message
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Location based Social Networks Foursquare has over 10 million members Users check in, earn badges and points Share tips and suggestions Companies can provide offers
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Flickr Social Network for Sharing Photos
Google+ New kid on the block Direction unsure However, it should not be ignored!
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Be Fast and Proactive Be Visible
Integrate Social Media into Your Customer Service Be Consistent Be Organised Be Human Reward Influencers Stand out from the Crowd
Key Tenants for Success
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Misunderstanding How Social Media Works Not Being Realistic Not Measuring and Monitoring Not Building Engagement FEAR OF SOCIAL MEDIA!!
Reasons Campaigns Can Fail
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Tweetdeck Hootsuite MetroTwit Mobile Clients AppBistro SocialOomph
Tooling
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Identify KPIs Create Company/Brand Dashboard Bit.ly/Facebook Insights/Klout Microsoft Analytics for Twitter
Excel add-in – http://bit.ly/socmedex Microsoft SQL Azure Labs –
www.sqlazurelabs.com Microsoft Codename “Social Analytics”
Analytics
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Applications MetroTwit – www.metrotwit.com Tweetdeck – www.tweetdeck.com Hootsuite – www.hootsuite.com SocialOomph – www.socialoomph.com
Blogs http://www.mashable.com/social-media
Books The Facebook effect – David Kirkpatrick Working the Crowd – Eileen Brown Socialnomics: How Social Media Transforms the Way We Live
and Do Business – Erik Qualman
Resources