PITFALLS OF SOCIAL MEDIA

THE GOOD-THE BADTHE PROFITABLE

Stephen Jackson; General Manager

RDZ Media Group, Inc. presents:

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What is Social Media?

Social Media is:

Social media is comprised of three major activities: Listening ConnectingPublishing

Who is Active on Social Media?

Do You or Your Company have a Social Media Policy?

Social Media is not a NEW phenomenon

Social Media History

We used Social media tactics in chatrooms during the early days of the Internet

Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996

Terrie Williams; Public RelationsExpert chatting with a group of business Owners during an online Book release party for her 1st Book“The Personal Touch”

1998

Smart Marketers held online conversations to attract new business

Social Media users have been online for years waiting for Brands to have a dialogue with them.

Social Media is a Conversation between PEOPLE!

85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.

Cone, Business in Social Media Study, September 2008

The Social Media Landscape

Today’s Social Media landscape is like the Wild West days of the

Internet

There are no Concise Rules

People and companies are writing

their own laws of Social Media conduct

How do You Benefit From Social Media?

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BY PLANNING & EXECUTION

Engage your Target MarketStart Communicating with your Audience

Measure the ResultsRegular guage your Social Media activities to see what works and what doesn’t work.

Establish GoalsWhat do you want to achieve

Define your StrategyDecide What Social Media tools you will use.

Establish PolicySet your Social Media Policy

Why Do You Need a Social Media Policy?

Policies provide structure –for the organization and for your colleagues/employees.

Developing proactive solutions protects your organization from reactive actions.

A good social media policy clearly outlines:

What the company will and will not do online.

What employees can and cannot do online.

What members of the public can and cannot do on company properties.

Protects your organization by setting boundaries around what is acceptable and what is unacceptable.

It empowers employees by letting them know what the limits are, so they can use

DEFINE YOUR COMPANY’SSOCIAL MEDIA STRATEGY.

Goals vs. TacticsIncreasing Profits is a GOAL. “I need to be on Twitter.”

is a TACTIC

Social Media is NOT FREE!

Time is a major cost to using social mediaeffectively for a marketing campaign.

People is another cost of social media which has to be considered.

Social media works beyond the computer. Which adds another cost to using Social Media

STOP PLANNING “CAMPAIGNS”.START PLANNING “CONVERSATIONS.

SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.

Social Media won’t fix POOR networking skills

An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.

But I Just Want to Make More Sales

Does Making More Sales Make Your Company Profitable?

How Social Media Can Assist the Profitability of Your Business

Public Relations

Customer Service

Loyalty Building

Collaboration

Networking

Acquiring New Customers

The Strategy

Build an army of brand evangelists

Search Key Terms Related to Your Industry

Listen to the conversations

Reach Out & Support

How to Be Found on Social Media

Building It Doesn’t Mean They Will Come

Point Them To Your Pages

Promote Social Media Through Traditional Media

Give People A Reason to Visit

Review, Measure the Strategy & Adjust Where Needed

How Do You Feel About Social Media Now?

Has This Presentation Assisted You with Understanding Social Media?

Thank You For Your Time Today

Contact Me Online/Offline @:

Email: stephen.jackson@rdzmedia.com Facebook http://facebook.com/RDZMedia Twitter http://twitter.com/roaddoggz Friendfeed http://friendfeed.com/roaddoggz Phone: 646-530-8632 ext. 2 Blog: http://minoritybusinessmatters.net Website: http://rdzmedia.com