Social Media - The Good - The Bad - The Profitable
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PITFALLS OF SOCIAL MEDIA THE GOOD-THE BAD THE PROFITABLE Stephen Jackson; General Manager RDZ Media Group, Inc. presents: = ?? ?? ??
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I presented this workshop at the 2010 Business Opportunity Expo presented by the NY&NJ Minority Supplier Development Council, Inc.
Transcript of Social Media - The Good - The Bad - The Profitable
PITFALLS OF SOCIAL MEDIA
THE GOOD-THE BADTHE PROFITABLE
Stephen Jackson; General Manager
RDZ Media Group, Inc. presents:
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What is Social Media?
Social Media is:
Social media is comprised of three major activities: Listening ConnectingPublishing
Who is Active on Social Media?
Do You or Your Company have a Social Media Policy?
Social Media is not a NEW phenomenon
Social Media History
We used Social media tactics in chatrooms during the early days of the Internet
Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996
Terrie Williams; Public RelationsExpert chatting with a group of business Owners during an online Book release party for her 1st Book“The Personal Touch”
1998
Smart Marketers held online conversations to attract new business
Social Media users have been online for years waiting for Brands to have a dialogue with them.
Social Media is a Conversation between PEOPLE!
85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
The Social Media Landscape
Today’s Social Media landscape is like the Wild West days of the
Internet
There are no Concise Rules
People and companies are writing
their own laws of Social Media conduct
How do You Benefit From Social Media?
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BY PLANNING & EXECUTION
Engage your Target MarketStart Communicating with your Audience
Measure the ResultsRegular guage your Social Media activities to see what works and what doesn’t work.
Establish GoalsWhat do you want to achieve
Define your StrategyDecide What Social Media tools you will use.
Establish PolicySet your Social Media Policy
Why Do You Need a Social Media Policy?
Policies provide structure –for the organization and for your colleagues/employees.
Developing proactive solutions protects your organization from reactive actions.
A good social media policy clearly outlines:
What the company will and will not do online.
What employees can and cannot do online.
What members of the public can and cannot do on company properties.
Protects your organization by setting boundaries around what is acceptable and what is unacceptable.
It empowers employees by letting them know what the limits are, so they can use
DEFINE YOUR COMPANY’SSOCIAL MEDIA STRATEGY.
Goals vs. TacticsIncreasing Profits is a GOAL. “I need to be on Twitter.”
is a TACTIC
Social Media is NOT FREE!
Time is a major cost to using social mediaeffectively for a marketing campaign.
People is another cost of social media which has to be considered.
Social media works beyond the computer. Which adds another cost to using Social Media
STOP PLANNING “CAMPAIGNS”.START PLANNING “CONVERSATIONS.
SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.
Social Media won’t fix POOR networking skills
An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.
But I Just Want to Make More Sales
Does Making More Sales Make Your Company Profitable?
How Social Media Can Assist the Profitability of Your Business
Public Relations
Customer Service
Loyalty Building
Collaboration
Networking
Acquiring New Customers
The Strategy
Build an army of brand evangelists
Search Key Terms Related to Your Industry
Listen to the conversations
Reach Out & Support
How to Be Found on Social Media
Building It Doesn’t Mean They Will Come
Point Them To Your Pages
Promote Social Media Through Traditional Media
Give People A Reason to Visit
Review, Measure the Strategy & Adjust Where Needed
How Do You Feel About Social Media Now?
Has This Presentation Assisted You with Understanding Social Media?
Thank You For Your Time Today
Contact Me Online/Offline @:
Email: [email protected] Facebook http://facebook.com/RDZMedia Twitter http://twitter.com/roaddoggz Friendfeed http://friendfeed.com/roaddoggz Phone: 646-530-8632 ext. 2 Blog: http://minoritybusinessmatters.net Website: http://rdzmedia.com
