Social media & Sustainability

#HECParis

Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto

The Network Effect

And many morecountries….

Source: Masmi Research - http://bit.ly/xU3EIx

Social capital & citizen journalism….

Source: http://www.bbc.co.uk/news/business-11450923

A shift in the balance of power

Corporations & Governments

CitizensConsumersActivists

What’s changed?

Source: Adapted from Neil Perkin ‘What’s Next in Media’

Traditional Media

Brands/service createthe content

Brands/servicecontrol everything

“We publish you listen”(all push)

Single read &copyright

Repeat same message

Focused on the brand/service

Social Media

Content created by consumer/or co-created

Consumer controls

Part of the conversation (push and pull)

Add/modify/some rights reserved(notion of Creative Commons)

Adapt/improve the message/beta

Focused on the consumer

Social media & the circle of trust

Source: Faris Yakob http://tinyurl.com/c8c256

WiserEarth.org – Social network for sustainability

Automatically Tweeted

Automatically Indexed by Google

Pushed out viaRSS Feeds

Your event, org solution

or resource

Your event, org solution

or resource

Auto-Publish on partner site accessed by 250,000 people

Inside WiserEarth and Outside

Sharing knowledge & creating visibility for sustainable development work

Spread Virally via Friend Feed

Push Email Recommendations to

our 60,000+ members

Available to add to 3,000 Online Groups

WiserEarth Search (over 2 million / year)

Collective intelligence & a shift in balance of power

Launched 2001CrowdsourcedFree

Closed 2009Classic business model $

Crowdsourced, open source, crisis mapping

…1000s of sustainability-related, social media initiatives

We need to scale global solutions fast

http://alexscolloquiumjournal.blogspot.com/2009/10/ecological-footprint.html

…unleashing solutions for a sustainable world

EVERYBODY NEEDS TO WORK WITH EVERYBODY!

Empoweredcitizens, consumers & activists

CollectiveIntelligence

Collaboration& sharing

NETWORKEFFECT

One thing you could change in the world?

Access to basic public services Treat others as you, yourself want to be

treated

Destruction of resources

Living conditionsof the poorest

Short-sightedness

No more greed

No more poverty

Inequality

Educating people inbusiness, human sciences, art and

science

Awareness about the pollution

Social entrepreneurship in developing countries Ethnical mixity and social mixity

Increase collaboration between people

www.WiserEarth.org

Social media

One thing WE could change in the world?

www.WiserEarth.org

Social media & sustainability

List of a few resourcesThe Networked Nonprofit: Beth Kanter & Allison Fine (2010)

Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams: Wikinomics (2006) &

MacroWikinomics (2010)Here Comes Everybody: The power of organizing without

organizations - Clay Shirky (2008)The Social Pulpit – Barack Obama’s social media toolkit

Designing for the Social Web – Joshua Porter (2008)The Packard Foundation: “Working Wikily” report

a few blogs & websites

Beth’s Blog: www.bethkanter.orgMashable: mashable.com

GreenBiz: www.greenbiz.comTreehugger: www.treehugger.com

Contact me: www.wiserearth.org/user/camilla

Twitter: CamillaWiser