Can we agree on this?

March 16, 2009

Sustainability& Social Media

©© 2009 John McElhenney, No Rights Reserved

download deck from slideshare.netlink provided at http://uber.la

1. Reduced operating costs, increased productivity, use less energy and water

2. Improved health due to improved air quality (outdoors and indoors)

3. Reduced environmental impact

Green or Sustainability

@alexknowshtml (Alex Hillman) @juliegomoll

“Social media is just PR with new tools. One of the tools are social networks. Within a social network, you socially network. :)”

Social Media in 140 chars

P x P / (I – M) = T People [multiplied by] Platform [divided by]

an Individual’s ability to express themselves [minus] Misses or clash of style that degrade the communication [equals] TRUST

The Social Media Formula

Plenty Of Money in Green

The practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.

* Greenwashing was coined by NY environmentalist Jay Westerveld in an essay regarding the hotel industry's practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to "save the environment". Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting affected by such practice. Westerveld opined that the actual objective of this "green campaign" on the part of many hoteliers was, in fact, increased profit.-- Wikipedia

Greenwashing*

Communities Twitter – RSS – Threads In Person By Affinities Passions

How do we connect?

Communities Twitter – RSS – Threads In Person By Affinities Passions

Where do YOU connect?

Communities Twitter – RSS – Threads In Person By Affinities Passions

Where do WE connect?

As an individual I can: Connect Speak Out Discover Better Solutions and Share Them Join Forces!

Social Media Influencers

As a community of thousands we can: Demand Accountability Ask Questions RRR+RT Join Forces!

Social Media Communities

Re-Tweet

Thank You!

John McElhenney follow me @ jmacofearth

http://uber.la