www.SearchEngineRankings.com.au

Social Media Success

Presented by:

Jasmine Batra & Anup Batra

www.SearchEngineRankings.com.au

2

www.SearchEngineRankings.com.au

3

www.SearchEngineRankings.com.au

Lets understand

4

SOCIAL + MARKETINGMEDIA +

www.SearchEngineRankings.com.au

Are you a Social Butterfly?

5

www.SearchEngineRankings.com.au

Social Media Selection

6

www.SearchEngineRankings.com.au

Cohesive Messages

7

www.SearchEngineRankings.com.au

8

www.SearchEngineRankings.com.au

9

www.SearchEngineRankings.com.au

10

www.SearchEngineRankings.com.au

Broader Strategy

11

www.SearchEngineRankings.com.au

Success in SMM

12

www.SearchEngineRankings.com.au

Competitions

13

www.SearchEngineRankings.com.au

Competitions- your trump card

14

www.SearchEngineRankings.com.au

15

www.SearchEngineRankings.com.au

The learnings

16

www.SearchEngineRankings.com.au

Community

17

www.SearchEngineRankings.com.au

Q & A

18

www.SearchEngineRankings.com.au

19

www.SearchEngineRankings.com.au

Engaging People on Facebook

Educate + Entertain + Entice

20

www.SearchEngineRankings.com.au

Educate

21

www.SearchEngineRankings.com.au

Entertain

22

www.SearchEngineRankings.com.au

Engaging Brands

23

Asking questions to engage

www.SearchEngineRankings.com.au

Sharing & Humour

24

www.SearchEngineRankings.com.au

Inviting your contacts

25

www.SearchEngineRankings.com.au

Measuring Returns

• Using coupons to track offer uptake

• Using unique landing pages and forms

• Goal Conversions in Google Analytics

26

www.SearchEngineRankings.com.au

Tools & Measurement

• Traffic sources

• Fans and Followers

• Blog comments to date

27

www.SearchEngineRankings.com.au

www.SearchEngineRankings.com.au

Measuring Returns

• Using coupons to track offer uptake

• Using unique landing pages and forms

• Goal Conversions in Google Analytics

28

www.SearchEngineRankings.com.au

Facebook Ads with Targeted Messages

Turning 21….need help organizing a party

29

www.SearchEngineRankings.com.au

Facebook Business page

2254 fans in 3 months

30

www.SearchEngineRankings.com.au

Actionables

• Designing a Facebook company page that reflects

your brand

• Devise Content strategy for Social media channels.

• Integrate online advertising to build your fans/

followers31

www.SearchEngineRankings.com.au

32

www.SearchEngineRankings.com.au

Twitter

• Twitter ID/ Username

• Bio

• Background

• Twitter Search

33

www.SearchEngineRankings.com.au

Connecting on Twitter

• You can have multiple twitter accounts

• Start Connecting (Similar Interests/ Industry

Leaders)

• Twitter Search (Find people you would like to

network with (prospects, customers, potential

partners, prospective employees)

34

www.SearchEngineRankings.com.au

How to find people on Twitter

35

www.SearchEngineRankings.com.au

Promoted Tweets/ Accounts

36

www.SearchEngineRankings.com.au

Use tools

37

www.SearchEngineRankings.com.au

38

www.SearchEngineRankings.com.au

39

Highest Relevance

www.SearchEngineRankings.com.au

40

I am new to this

The accountAbout sectionBe descriptive

www.SearchEngineRankings.com.au

41

The latest

·      Promoted pins·      Article pins to ‘read later’

www.SearchEngineRankings.com.au

• Combine offline with online and vice-versa.

• Be Authentic and HONEST• Be seen as ‘Trusted advisor’ in

your space.• Exercise your connections.• Think Long term and have fun.

Your mantra for success

42

www.SearchEngineRankings.com.au

43

Stay Connected